THE POSITION
Are you ready to lead the launch of an innovative rare disease treatment within the IOMH* franchise? We're looking for a strategic and collaborative leader to shape and deliver the commercial strategy for a high-impact brand. This is a unique opportunity to drive a reimbursed launch, engage with key stakeholders, and make a meaningful difference in patients' lives.
As Business Lead, you will take full ownership of the brand, combining face-to-face engagement in priority accounts with a digital-first go-to-market approach. You'll be the central point of contact for internal and external stakeholders, ensuring alignment and excellence in execution.
This is 2 year Fixed Term Contract role
KEY RESPONSIBILITIES
• Lead the reimbursed launch of a rare disease asset within the IOMH franchise.
• Define and implement the commercial strategy aligned with brand objectives and budget.
• Develop high-quality, insight-driven key account plans.
• Build advocacy and engagement with system stakeholders.
• Identify and address prescribing barriers and market access challenges (e.g., formulary listings, local protocols).
• Champion digital transformation and innovation in customer engagement.
• Collaborate with international colleagues to align on strategic priorities.
• Manage the promotional budget effectively.
• Ensure compliance with legal, ethical, ABPI, and company standards
REQUIREMENTS
• Proven experience in both marketing and sales, ideally with launch execution.
• Strong commercial acumen and strategic thinking.
• Experience in digital marketing is a plus.
• Skilled in building and maintaining relationships with key stakeholders, experts, and advocacy groups.
• Results-oriented, resilient, and adaptable.
• Experience managing budgets and delivering on financial targets.
• Therapeutic area experience (e.g., immunology, oncology, mental health) is advantageous.
• ABPI qualified or willing to become certified within the required timeframe.
*Immunology, Oncology, Mental health
WHY THIS IS A GREAT PLACE TO WORK
Boehringer Ingelheim has been recognised as a Top Employer in the UK. Being certified as a Top Employer confirms our dedication to a better world of work, delivered through excellent HR policies and people practices. To learn more visit: https://www.boehringer-ingelheim.co.uk/careers/uk-careers/why-great-place-work #J-18808-Ljbffr