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A Bit About The Role
We’re on the lookout for a Digital Marketing Lead to join our UK & Ireland teams as part of our Marketing Growth team. This is a hybrid role where the successful candidate will be expected to work from our office in White City, London, three times a week: Mondays, Wednesdays, and Thursdays.
As a direct-to-consumer e‑commerce business, we prioritise driving growth through our digital marketing endeavours. Our goal is to establish ourselves as the leading fresh dog food company in the UK, maintaining a strong growth trajectory over the next five years.
Working closely with the Marketing Director, you’ll spearhead the execution of top‑notch campaigns and optimise our paid and organic digital channels. Your role also involves shaping our forward‑looking marketing strategy.
You’ll manage a defined budget and your efforts will span various objectives aimed at expanding our customer base, from acquiring new customers and boosting brand awareness to enhancing customer value and retention.
Being part of a broader marketing team will give you exposure to diverse initiatives, offering a comprehensive perspective on how digital marketing fuels business growth. Additionally, you’ll influence our digital product roadmap to align with our growth objectives.
What You Can Expect to Do
* Manage and develop two squad members responsible for campaign execution across paid digital media, affiliates, and SEO.
* Steer investment to secure the highest possible return.
* Oversee the reporting and evaluation of digital marketing efforts and share insights with the wider company and leadership team.
* Work with the Digital Product team to drive improvements to our digital campaigns.
* Collaborate with the creative team to develop and optimise assets for performance.
* Propose, devise, and develop our digital marketing strategies and testing roadmap.
* Share insights, best practices, and test results with our international teams.
* Collaborate with the Brand team on tests aimed at accelerating growth from the top of the funnel.
* Assist in the development and execution of new market launches.
About You
* Hands‑on expert in paid search, paid social, and SEO, with a deep understanding of industry trends.
* Solid digital marketing experience managing annual budgets above £5m in a direct‑to‑consumer or e‑commerce environment.
* Proficient in optimising campaigns toward direct performance metrics such as CPA, ROAS, and ROI.
* Proven track record of growing brands and managing teams.
* Target‑driven, passionate about digital marketing, and constantly looking to learn and outperform.
* Highly investigative mindset focused on turning insight into action.
* Strong reporting skills and meticulous attention to detail.
* Versatile, eager to learn new skills, and open to emerging trends.
* Strong communication skills with internal and external stakeholders, capable of explaining complex information in a digestible way.
* Share our belief that dogs deserve better.
Our Interview Process
* Application review
* Initial call (45 minutes): Introductory chat with our Talent Partner.
* Take‑home task to assess technical skills.
* Technical interview (60 minutes) — remote call to dive deeper into your experience.
* In‑person values interview (60 minutes) at our White City office, covering values‑based questions.
Logistics
* Team works 3 days per week from our West London office (Monday, Wednesday, Thursday) and 2 days from home — non‑negotiable.
* Applicants must be within a reasonable London commute.
* We reserve the right to close the position if we receive a large volume of applications.
* We cannot offer visa sponsorship for this role.
* Recruitment agencies are not supported for this role.
About Butternut Box
At Butternut, we put the food back into dog food. We believe dogs deserve the healthiest, most natural and tastiest food without nasties, so we deliver freshly prepared dog food cooked like at home.
As a B‑Corp certified company, we are committed to sustainability, caring for our people, products and environmental impact.
Our mission is to help dogs live healthier, happier and longer lives while making humans smile after every interaction.
What We Offer
* 25 days holiday (plus 8 bank holidays) + one additional day for every year of service.
* 5 paid ‘paws’ days per year for learning and/or wellbeing.
* £500 personal learning & development budget.
* Butternut Box employee discount.
* Enhanced parental leave (52‑weeks maternity leave with 26 weeks fully paid and 6 weeks fully paid paternity/secondary leave).
* Best office ever!
* Flexible working hours and work‑from‑home options.
* Cycle‑to‑work scheme.
* Pension with NEST.
* Private medical insurance with Axa.
* Private dental insurance with Bupa.
* Time off for fertility treatments and pregnancy loss.
* Paid sabbaticals for squad members with 5+ years at Butternut.
* Discounted gym access via MyGymDiscounts.
* Lots of office dogs.
Equal Opportunity & Diversity Statement
* Butternut Box is an equal opportunity employer and values diversity and inclusion.
* We welcome individuals of different nationalities, backgrounds, experiences, abilities and perspectives.
* We are committed to doing business the right way and continuously improving our social and environmental performance.
* We strive to build strong, diverse teams and support under‑represented groups in their careers.
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