Job Title: Brand Marketing Strategist
Job Description:
The successful candidate will be responsible for developing and executing the regional marketing strategies, including brand promotion and product marketing. This involves gaining a deep understanding of the latest trends in the e-cigarette industry and laying out the UK region's brand marketing strategy from a brand perspective.
In addition to developing and executing HQ's marketing plans based on the needs of the regional market, the role also involves planning and executing online/offline marketing events to increase brand awareness and market share.
Key responsibilities include project management, coordinating resources across departments, and leading/implementing/supporting/overseeing/post-morteming the launch and integrated marketing communication (IMC) plans.
The ideal candidate will have 2+ years of experience in brand marketing, with a strong understanding of brand marketing practices across various industries; exposure in FMCG and the nicotine industry is highly preferred.
They will also need to possess a deep understanding of brand building, marketing strategies, and consumer insights, as well as proficiency in data analysis and business intelligence applications.
Fluency in English is required, with good command of Mandarin being preferred. A valid driver's license and vehicle are also necessary for travel purposes.