Though a short drive from Glasgow, Cameron House feels a million miles away from everyday life. Set in 400 acres of beautiful Scottish countryside, it’s considered one of the country’s finest 5-star luxury resorts. Why? Because it’s home to a world-class spa with rooftop infinity pool, 18-hole championship golf course, five-star lodge and hotel accommodation, impressive restaurants, a marina, and a choice of exhilarating and relaxing outdoor activities.
The Role
Focusing on driving business growth in critical areas, this role plays an essential part in shaping and executing the annual marketing and public relations strategies to achieve key objectives and initiatives across the resort. From a marketing perspective, it ensures alignment and collaboration among departments to effectively deliver integrated campaigns and activities through email communications, digital marketing, public relations, events coordination, tactical partnerships, and advertising promotions. These efforts span online platforms, media relations, broadcast, and print, aimed at enhancing the resort’s visibility and revenue performance.
As a key point of contact for the PR agency, the Marketing & PR Specialist will foster strong relationships, contribute to strategic planning, and attend agency meetings. The role also drives the execution of the email marketing strategy, with a focus on segmentation, dynamic personalised content, and marketing automation, ensuring these tools are leveraged to maximise opportunities and strengthen customer engagement.
Specific tasks
Core Responsibilities
* Supporting with the planning, coordination and development of resort-wide yearly plans and activities for Cameron House and Cameron Lodges
* Collaborating with cross-functional teams to align marketing strategies and initiatives with overall business objectives
* Developing and briefing campaigns or promotions into the business and external agencies or suppliers as required
* Managing the day-to-day PR activity, including agency, media, influencer and resort relations, activity / event co-ordination and planning
* Overseeing and arranging press itineraries and experiences for media visits as well as tours, attendance required as necessary to support the business
* Assisting with the nurturing of partnerships, producing creative briefs from start to finish, ensuring content delivers strong engagement
* Budget management activities including obtaining quotations
* Utilising CRM tools to segment and target customer audiences for personalised campaigns to aid retention and ROI for all marketing activities
* Ownership of the email channel and for developing campaigns to engage customers plus responsibility for the planning and execution of the email strategy from a tactical and automated perspective
* Manage and co-ordinate photography and videography projects
* To report, track activity and communicate results for all relevant campaigns and initiatives, compiling close documents where necessary
* Identifying commercial initiatives and opportunities which will drive exposure and generate revenue
* Actively participate in marketing, PR, commercial and operational meetings where required
* Analysing and reporting on marketing data to influence marketing efforts and audience targeting
* Managing website content and ensuring updates are made in a timely manner
* Analysing KPI’s to measure effectiveness of PR campaigns and provide actionable insights
* To report, track activity and communicate results for all relevant campaigns and initiatives
* Reviewing monthly PR reporting and recommending actions
* Ensure brand consistency across all PR and marketing activity
Personal characteristics and competencies
The following range of characteristics and competencies are required.
Essential
* Relevant experience in a marketing and PR role
* Creative and strategic thinking with a passion for storytelling, brand building, and a proven track record in executing successful marketing campaigns across various channels to drive brand awareness and engagement
* GDPR compliance knowledge
* Experience working with agency partners and website content management systems
* Understanding of digital channels, including email, social media and paid advertising
* Proficiency in CRM and email marketing platforms
* Strong organisational and project management skills
* Experience of managing large workloads and able to work effectively in a busy environment
* Creative mindset with the ability to think strategically and analytically
* Excellent project management skills with the ability to prioritise and meet deadlines
* Experience of managing large workloads and able to work effectively in a busy environment
* Ability to express ideas clearly and concisely; disseminate information about decisions, plans, and activities
* Able to use initiative, prioritise and work under pressure of tight deadlines in a busy environment
* Strong communication, interpersonal and organisational skills, able to establish good working relationships
* Enthusiastic, self-motivated, and a real people-person driven with a desire to help
* First-class oral, written and presentation skills, openly contributing ideas within a collaborative environment
Desirable
* A marketing-based qualification
* Google Analytics certifications and tool knowledge
Benefits Package
We offer a generous range of employee benefits and, given what we do and where we are, you’ll have plenty of opportunity to make the most of our own five-star facilities. Here’s what to expect:
* Free meals when on duty, in our clan cafes
* Pension scheme
* Refer-a-friend scheme
* Birthday lunches and long service awards involving recognition with high street shopping vouchers and overnight stays
* Enhanced holidays, rising with long service
* Free Leisure Club Membership, with friends and family discounts.
* Employee care service, offering lifestyle and wellbeing support and counselling via a confidential helpline
* On-site discounts on Cameron House and Cameron Lodges accommodation, 30% off food and beverages, golf membership, spa treatments, Celtic Warrior cruises, outdoor activities and retail products
* Supplier and local business discounts – from cinema tickets, car hire and airport parking to mobile phones, leisure activities and high street retailers
* Free parking
And while Cameron House itself offers a huge range of activities across 400 acres of Scottish countryside, there’s also the wider Loch Lomond and Trossachs National Park on your doorstep – just waiting to be explored in your free time. #J-18808-Ljbffr