Our client is a fast-growing fintech holding group delivering cutting-edge trading technology and data infrastructure to global institutional clients. The company powers a portfolio of ventures across the B2B and B2C spectrum from custom trading platforms to high-performance SaaS products and financial analytics tools.
The Chief Marketing Officer (CMO) is responsible for developing and executing the company’s global go-to-market and revenue strategy. You will lead the marketing, sales, and growth functions across the entire ecosystem aligning brand, messaging, sales execution, and customer success into a high-performing commercial engine. This role requires deep experience in both B2B and B2C marketing, a strategic mindset, and a strong grasp of financial industry client expectations.
Key Responsibilities
1. Commercial & Revenue Leadership
* Own and execute the global go-to-market and revenue strategy across all business lines.
* Build and scale an integrated sales organization targeting institutional clients (hedge funds, brokers, prop firms, financial service providers).
* Define and manage revenue forecasting, pipeline management, CAC/LTV models, and growth KPIs across ventures.
* Personally lead enterprise and strategic deals, including long sales cycles, contract structuring, and high-value negotiations.
* Establish pricing, packaging, and monetization frameworks for SaaS, enterprise services, and licensing models.
2. Marketing & Brand Strategy
* Develop and protect a premium global brand aligned with institutional trust, performance, and technological excellence.
* Own end-to-end full-funnel marketing strategy: awareness, demand generation, conversion, retention, and expansion.
* Lead digital, content, performance, product, and brand marketing initiatives across B2B and B2C channels.
* Oversee the creation of high-impact narratives, thought leadership, and sales collateral that simplify complex financial technology.
* Ensure consistent messaging across all products, regions, and customer segments.
3. Product & Growth Marketing
* Lead product marketing for new launches and existing products, including positioning, ICP definition, and value articulation.
* Partner closely with Product, Engineering, and Data teams to align market demand with roadmap priorities.
* Drive adoption, usage, and retention strategies across SaaS and B2C products.
* Implement data-driven experimentation frameworks to continuously optimize acquisition and conversion.
4. Partnerships & Ecosystem Development
* Build and manage strategic partnerships, including channel partners, co-marketing agreements, integrations, and licensing deals.
* Develop alliances with technology providers, brokers, liquidity providers, and fintech platforms.
* Identify new distribution channels and ecosystem opportunities that accelerate scale.
5. Leadership, Governance & Collaboration
* Build, mentor, and lead high-performing marketing, sales, and growth teams across regions.
* Define team structure, hiring plans, performance metrics, and incentive models.
* Collaborate closely with the Office of CEOs and executive team on company strategy, fundraising narratives, and investor materials.
* Represent the company externally with clients, partners, and at industry events
KPI
* Revenue growth and market expansion across all ventures
* Enterprise deal velocity, win rate, and average contract value
* Brand positioning and credibility within institutional finance
* Sales and marketing efficiency (CAC, pipeline quality, conversion rates)
* Successful product launches and adoption metrics
Requirements
* Minimum 5 years in a leadership role as a CRO, CMO, or VP of Sales/Marketing in fintech, SaaS, or a financial services-oriented company.
* Demonstrated experience in building and scaling integrated sales and marketing teams.
* Expertise in both B2B enterprise sales and B2C product marketing, preferably in a tech or finance environment.
* Proven track record in negotiating large, complex institutional deals.
* Strategic thinker with operational execution strengths and strong stakeholder management skills.
* Experience working in or willingness to relocate to Bali is preferred.
Benefits
* Competitive salary and benefits package.
* Work visa sponsorship for the successful candidate.
* The opportunity to live and work in one of the world's most desirable locations.
* A pivotal role in the growth and success of a dynamic fintech group.
* Profit sharing and performance-based incentives.
* Collaborative and supportive work environment where your ideas are valued.
* Opportunities for professional development and career advancement.