Role Introduction
Have you got a passion for life-changing technology in a B2B world confident in delivering high-impact content strategies? Are you an innovative and curious content creator who has a passion for driving new ideas and ambition to exceed demand generation targets?
If so, read on; we are looking for an exceptional Content Executive who will create insightful, thought-leading, and thought-provoking content for our legal sector. You will be responsible for participating in, building, and executing multi-channel marketing campaigns, predominantly through the use of quality content, that delivers qualified sales leads and pipeline to our legal sales team. It's crucial to understand our audiences and create suitable content that will be engaging to our target personas.
What You Will Do
* Work alongside the Marketing Director and wider team to create a content strategy and plan that aligns with our marketing and campaign plans.
* Write long and short-form content for online and offline channels, utilizing our AI and content assistance platforms where appropriate.
* Create content in various formats, including blogs, whitepapers, podcasts, videos, and webinars, working in-house and with partners.
* Ensure content is optimized for SEO through keywords and original, rich content.
* Stay aware of changes in digital search and collaborate on GEO-optimized strategies and content.
* Coordinate with external copywriters and agencies to create briefs, proofread, and distribute content in line with campaign plans.
* Collaborate with sales and legal teams for content creation, such as interviews for thought leadership and product-specific content.
* Work with creative teams to maintain brand consistency across all content.
* Measure and report on content performance to optimize marketing campaigns.
* Share content internally to support business development and sales efforts.
* Contribute to the marketing plan for the business unit.
* Manage external content campaigns to ensure timely delivery within budget.
* Support sales volume and financial goals through targeted lead generation campaigns.
* Identify, recommend, and manage third-party resources as needed.
* Proofread and ensure content accuracy, consistency, and appropriate narrative.
What You Will Have
* Strong writing and creative skills with prior experience as a content creator.
* Legal sector knowledge and understanding of commercial and business challenges is preferred.
* Proactive approach to market and industry research, translating insights into inspiring content plans.
* Relationship management skills with internal stakeholders and clients.
* Willingness to learn, think analytically, and work collaboratively within a growing team.
* Highly creative, proactive, decisive, and organized.
* Confident and enthusiastic with a strong capacity to learn and expand responsibilities.
* Ability to manage multiple tasks efficiently.
* Commitment to excellence.
What We Do For You
Wellbeing Focused
* Annual leave of 26 days plus public holidays and options to buy additional days.
* Employee Assistance Programme offering free, confidential support 24/7.
* Endometriosis Friendly Employer commitment to supporting employees with endometriosis.
Personal Growth
* Development Programmes from future managers to leadership training.
* Performance bonus scheme rewarding success.
Financial Wellbeing
* Pension scheme with Scottish Widows, offering 5% matched contributions.
* Income protection insurance for support when needed most.
Recognition
* Performance & Talent platform providing real-time feedback and goal setting.
Making a Difference
* Fundraising initiatives with matching contributions.
* Volunteering leave to support community efforts.
* Donations from paychecks to charitable causes.
Who We Are
OneAdvanced is one of the UK's largest providers of business software and services, serving over 20,000 global customers with an annual turnover of £330M+. We support critical sectors through our software solutions and invest in our people to foster a diverse and inclusive workplace. To learn more about working at OneAdvanced, please click here.
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