Job Description
marketing strategy, EMEA/ MENA, Media, Copywriting, building target lists, marketing comms, influencers, speakers, digital assets, logistics, CRM, reporting and budgeting
Leading Data Centre Publication / Media
London City
Hybrid - 2 days London
up to 55k + 20% bonus
Background in Media / Financial Times/ economist etc a plus
3 marketers (this would be the 4th marketer) plus the Marketing Director
The role would be looking after 2-3 events/year, with a total revenue of £4-5mill.
The events are expo style events, with 1000-2000 attendees.
About the Company:
A uniquely focused company – delivering a world leading series of events and broadcasts across five continents and a powerful global digital media portfolio, including the only global magazine devoted to data center scale IT infrastructure. Combined with a market specific research team and well-established programme of annual Awards, they empower their people who plan, build, operate and supply digital infrastructure to make better decisions in a fast moving and complex environment. To do this, they collaborate with and connect the most important stakeholders in the global technology and services supply chain, curating and creating always-on content that really matters.
About the role:
The Marketing Manager - Events role will work across the face-to-face event series, developing and delivering the marketing strategy to drive event registrations of the highest quality (for paid and VIP attendees), whilst laying the groundwork for the expansion of their live events division.
Key Activities:
Campaign Planning & Execution
Lead marketing planning and delivery for the events across EMEA and MENA, leveraging event marketing communication to drive event attendance from the highest-quality audience of senior data center decision makers
Work with stakeholders to generate compelling events marketing concepts, messaging and outputs
Write compelling copy and be able to edit promotional material
Build & manage highly targeted audience marketing lists and tailor marketing communication to suit key personas
Work with Partners and speakers to create compelling, measurable influencer marketing campaigns to help influence overall client ROI
Coordinate the production of events marketing collateral & digital assets for events (Websites, Brochures, leaderboards, MPUs, social cards, etc)
Leverage systems and drive their development to deliver against goals e.g., CRM, events booking system, marketing automation
Drive the adoption of new marketing methods and technologies, generating the best possible marketing return and customer experience
Stakeholder management & Project Development
Work closely with the Events Director and Head of Marketing on event delivery and messaging
Collaborate with project teams across the wider business to design best-in-class delegate journeys, from making bookings to at-event experience
Proactive member of broader events project team, providing ideas and feedback beyond marketing elements of project
Reporting & Budget Management
Consistent reporting and metrics tracking against set campaign KPIs, feeding back to senior stakeholders across the business
Produce post-event reports capturing key marketing statistics and introduce process improvements
Event Marketing Budget management
Management & team development
Brief and update wider project teams on marketing initiatives across the portfolio
Centralise marketing strategy by working with regional colleagues to drive global best practice
Collaborate and share best practice with wider marketing team across syndication, events, training and more
Core Competencies:
Minimum of 3+ years of event marketing experience in a B2B environment (preferably from a large media/confex company, i.e. Euromoney, Clarion, Broad Group, Informa etc.)
Have a strong understanding of marketing fundamentals, whilst up to speed with the latest marketing trends and ideas
Have experience with CRM and content management systems, marketing automation tools, and social media channels
Be commercially-minded, with strong budget management skills
Have experience managing complex stakeholders, including senior leadership teams
About you:
Outgoing and collaborative team player
A confident copywriter with excellent communication skills
Willing to take ownership of campaigns & take the initiative when required
Ability to handle multiple projects at once, pivot quickly, and manage time effectively
Results-driven and accountable for targets
Able to travel internationally
This is a hybrid role, combining home working with working out of their London office on Tuesdays & Thursday.