Lead the Future of Conversational AI to Transform Holiday Experiences! At Forge Holiday Group, we don’t just build products, we craft seamless, unforgettable holiday journeys for millions. With iconic brands like Sykes Holiday Cottages, Forest Holidays, UKCaravans4Hire, and Bachcare NZ, we’re 1,700 strong, driven by values: One Business, Keep it Simple, Grow & Learn, Sustainable Impact. Your Mission: Be the hands-on leader creating next-gen conversational AI that feels more human than tech, transforming how customers discover, book, and manage their holidays. Role Snapshot: Salary: Up to £75,000 Team: Collaborate with engineers, conversational designers & data scientists AI Focus: Drive innovation in generative AI and conversational UX with cutting-edge LLMs Scope: Own a strategic AI product pillar shaping our business transformation Reports to: Head of Product, Platform & AI Cross-team: Partner with Engineering, Design, Data Science, Commercial & Ops Location: Hybrid with regular Chester HQ presence In this role, you will: Lead AI conversational experience strategy and delivery Translate user needs into clear product requirements Build intelligent agent flows with cross-functional teams Align workflows with commercial and operations Define success metrics and drive continuous iteration Ensure safe, user-first AI with smooth human handoffs Stay updated on generative AI and prompt engineering Lead effectively in a fast-paced environment What You’ll Bring: Proven leader of AI conversational product teams Strong technical skills in LLMs, generative AI, and UX Translate complex needs into clear product plans Collaborative with engineering, design, data science & ops Passion for ethical AI and smooth human-AI handoffs Strategic, hands-on, results-focused Current on AI trends like prompt engineering and LLMs Why This Role Matters You’ll reshape the way millions book and manage holidays, delivering trusted, intuitive AI conversations that elevate every customer touchpoint. Forge Holiday Group Benefits: Annual bonus scheme - up to 15% of salary 33 days holiday ( up to 5 extra days with long service) Birthday day off Two paid volunteering days per year Enhanced Maternity and Paternity Leave (24 weeks maternity, 3 weeks paternity at 100% pay) On-site gym & Chester HQ parking Hybrid working & flexible working policy Health cash plan, wellbeing discounts, and 24/7 mental health support Training & development pathways to support your career goals Exclusive discounts on holiday stays for you, family, and friends And more We’re all about diversity, inclusion, and bringing your authentic self to work. Need adjustments for the recruitment process? Just ask. Apply now to lead the future of conversational AI in travel!