Position Description:
At CGI, you will play a pivotal role in shaping how we engage, influence, and grow within the UK public sector. As a senior marketing partner, you will translate business strategy into insight-led, high-impact marketing and communications that strengthen our position across government and public safety. Your work will directly contribute to pipeline growth, competitive win rates, and long-term client partnerships, while reinforcing CGI’s reputation as a trusted, delivery-focused partner. Working in a collaborative, high-performing environment, you will be empowered to take ownership, think creatively, and deliver meaningful outcomes that support both client success and societal impact.
CGI was recognised in the Sunday Times Best Places to Work List and has been named a UK ‘Best Employer’ by the Financial Times. We offer a competitive salary, excellent pension, private healthcare, plus a share scheme (3.5% + 3.5% matching) which makes you a CGI Partner not just an employee. We are committed to inclusivity, building a genuinely diverse community of tech talent and inspiring everyone to pursue careers in our sector, including our Armed Forces, and are proud to hold a Gold Award in recognition of our support of the Armed Forces Corporate Covenant. Join us and you’ll be part of an open, friendly community of experts. We’ll train and support you in taking your career wherever you want it to go.
This is a hybrid position in London
Your future duties and responsibilities:
In this role, you will lead the development and execution of integrated marketing and communications plans for a defined Public Sector Business Unit, aligning activity to commercial priorities, procurement frameworks, and policy direction. You will take ownership of delivering measurable impact across pipeline growth, win-rate improvement, and strategic account expansion, ensuring all activity is insight-led, targeted, and commercially focused. Acting as a trusted partner to business stakeholders, you will influence positioning, strengthen competitive differentiation, and ensure CGI presents a consistent, credible voice across government and public safety markets.
You will work collaboratively across business development, bid teams, and Government Relations to enable effective market engagement, while continuously optimising performance through data, insight, and disciplined planning. Operating in a highly regulated environment, you will ensure all communications are compliant, reputationally sound, and aligned to CGI’s standards.
Lead & Deliver integrated marketing plans aligned to public sector growth objectives
Drive & Optimise pipeline development, win rates, and framework positioning
Shape & Influence messaging, positioning, and go-to-market strategies
Support & Enable bid teams with compelling, differentiated marketing content
Align & Integrate activity with Government Relations and stakeholder priorities
Develop & Execute thought leadership and sector-focused campaigns
Monitor & Improve performance through data-driven insights and ROI tracking
Collaborate & Coordinate across teams to ensure consistent, high-impact delivery
Required qualifications to be successful in this role:
You will bring strong experience in B2B marketing within public sector or regulated environments, with a proven ability to support commercial growth in complex, framework-driven markets. You should have a solid understanding of public sector policy, procurement, and stakeholder dynamics, alongside the ability to influence senior stakeholders and operate effectively within a matrix organisation.
You should have significant experience in public sector, government, or regulated industry marketing
Strong understanding of procurement frameworks and policy landscape
Proven ability to contribute to pipeline growth, win rates, and revenue outcomes
Experience working with bid teams and business development in competitive environments
Strong stakeholder management and influencing skills within matrix organisations
Ability to translate insight into clear, compelling marketing strategies and messaging
Commercially focused with strong analytical and performance optimisation skills