Overview
We’re looking for a talented Senior Sales & Marketing Executive who can help drive growth in the Chinese student market. This role blends digital sales and marketing, and team leadership, with a focus on engaging with students/parents in China.
Base pay
This range is provided by DiSRUPT Recruitment & Search | B Corp. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.
Location
Location: Leicester with 1-2 days each week supporting site in Coventry
Hours
Hours: Full-time, 40 hours per week (Monday–Friday, plus ad-hoc Saturdays through year as required (day off in lieu if work a Saturday))
What you’ll do
We’re looking for a talented Senior Sales & Marketing Executive who can help drive growth in the Chinese student market. This role blends digital sales and marketing, and team leadership, with a focus on engaging with students/parents in China.
- Fluent Chinese (Mandarin) and English language skills required.
- Due to the nature of this role we will need someone who is living in Leicester currently and is happy to drive/travel to Coventry when required. Ideally you will drive but this is not essential as other team members will be able to provide transport. We are looking for a minimum of a 12 month contract or a permanent hire so we are happy to consider applicants on PSW / Graduate visa's and have at least 12 months left to work without restriction.
Key Responsibilities
- Respond to and follow up on enquiries via multiple platforms, with a focus on online chat, WeChat, and WeChat Mini Programme.
- Support and guide sales teams on best practice when engaging with Chinese-speaking customers.
- Create and deliver China-specific sales tools, including sales packs and training for partner agencies.
- Manage and improve customer communication processes, ensuring all leads are maximised.
- Handle escalated complaints from Chinese tenants in line with company policy.
- Ensure all leads are recorded and tracked in CRM systems.
- Maintain up-to-date sales documents, pricing cards, and availability sheets.
- Manage the “Chat” platform, including settings, triggers, and users.
- Track and report weekly performance metrics to senior management.
- Provide translation support for marketing and customer materials.
- Process bookings, allocate rooms, handle guarantor documents, and manage payments.
- Assist with check-in and check-out processes, with a focus on improving the experience for Chinese students.
Marketing
- Manage Chinese social media channels (WeChat, Red), posting engaging content and updates.
- Keep agency profiles and online content updated with relevant promotions.
- Propose and implement improvements to marketing and sales processes.
- Coordinate live tours with Chinese partner agencies.
- Support and attend events such as Open Days, Welcome Parties, and Lunar New Year celebrations.
Team Management
- Line manage sales executives, including one-to-one meetings, appraisals, and training plans.
- Create weekly rotas and daily work plans.
- Approve timesheets and ensure training is completed.
What We’re Looking For
- Native or fluent Mandarin speaker (additional Cantonese language skills an advantage).
- Strong sales and customer service experience.
- Excellent written and verbal communication skills in both Mandarin and English.
- Knowledge of Chinese social media platforms (WeChat, Red) and marketing practices.
- Organised, proactive, and confident managing a small team.
- Experience in student accommodation, property, or hospitality is desirable but not essential.
Seniority level
Employment type
Job function
- Sales, Marketing, and Advertising
Industries
- Real Estate
- Marketing Services
- Hospitality
