Learning Curve Group is a national training and education specialist we work with further education providers, employers, and learners to help them achieve success. We have strong values which are all centred around our learners – and that is how we believe it should be, as we impact on over 100,000 of them every year. Our ‘Purple People’, the dedicated and passionate people of LCG, help us to deliver success no matter what, to achieve our vision to ‘transform lives through learning’. This is a brand new role to further support our Apprenticeship team. We’re looking for a dynamic and driven Sales Development Manager to lead our Sales Development Representative (SDR) team. You’ll play a pivotal role in ensuring the team consistently hits their KPIs and contributes to a strong, qualified pipeline for our Business Development Managers (BDMs). The SDR team is the first voice employers hear, the spark that ignites their journey with LCG. We’re keen to support them to uncover opportunities, qualify leads, and book meetings that help our BDM's change lives through learning. You’ll be part of a high-performing sales team, supporting campaigns across multiple funded training offers. You’ll use a mix of outreach channels, CRM tools, and sector insights to connect with employers and help them discover the training solutions they didn’t know existed. We really want someone who has: Proven experience in managing SDRs, Inside Sales, or Lead Generation teams. Strong understanding of B2B sales development and pipeline management. Strong understanding of CRM systems (Salesforce preferred) to manage leads and report performance. Someone who is passionate and unstoppable in their approach to people and work. Someone who can unlock the potential of others and empower them to realise their full potential. KEY DUTIES Manage, coach, and develop a high-performing SDR team, fostering a culture of accountability, collaboration, and continuous improvement. Drive the team to meet and exceed KPI’s around outreach activity, lead qualification, meeting generation, and CRM hygiene. Setting daily/ weekly activity expectations. Monitor individual and team performance (through 1-1’s and team huddles), providing regular feedback, support and interventions where needed. This is to drive performance and skill development. Own the SDR playbook; ensuring MQL’s are worked promptly, nurtured appropriately, and handed to BDM’s as SAL’s. Collaborate with the Sales Director and Marketing team to refine outreach strategies and align with campaign goals. Partner with the BDMs to ensure SALs are properly reviewed, accepted, or recycled. Ensure SDRs are generating high-quality meetings with decision-makers across HR / L&D / Operations / Compliance teams in the prospective client companies (through the use of battlecards, objection handling). Maintain Salesforce accuracy and integrity, ensuring data is up to date and actionable. Support the team in following up on Marketing campaigns and tailoring outreach to key sectors, aligning closely with the Marketing team to provide feedback on lead quality and campaign performance. Own SDR KPIs: MQL → SAL conversion, meetings booked, SAL → SQL conversion. Reporting weekly to the Sales and Marketing leadership on performance and funnel health. Providing analysis of trends in prospecting activity, lead acceptance and conversion rates. Work cross-functionally with Marketing, BDMs, and RevOps to refine lead scoring, enrichment, and reporting. Contribute to campaigns by providing front-line insight from employer conversations. Conduct your role in line with the company values and expected behaviours Promote equal opportunities and recognition of diversity throughout the company Comply with the Safeguarding, Prevent and Health and Safety Policies and be vigilant to potential concerns and risks at all times Ensure confidentiality and professionalism at all times. Provide learners, customers and colleagues with support, advice guidance as part of your everyday role ESSENTIAL CRITERIA Proven experience in managing SDRs, Inside Sales, or Lead Generation teams. Strong understanding of B2B sales development and pipeline management. Strong understanding of CRM systems (Salesforce preferred) to manage leads and report performance. A passion for coaching and developing others, especially in cold outreach, qualification, and objection handling. Data-driven mindset: comfortable with KPIs, reporting, and making decisions from metrics. Excellent communication, organisation, and analytical skills. A proactive, target-driven mindset with a commitment to continuous improvement. Ability to inspire and lead by example, living LCG’s values every day.