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Head of Marketing, Seiko UK Ltd: Grand Seiko, Seiko, Lorus, Seiko Clocks
IDEAL CANDIDATE:
Shopping and brands make you tick and you’re a fixer - you get the job done with a smile; nothing is too much trouble and your standards are high.
You know marketing is the start and end of everything, from trade events for prospective retailers to in-store displays, the customer is the centre of it all.
You’re based near to Maidenhead - we like to see and share our team building, experience and learning!
JOB PURPOSE:
Assist in implementing Seiko UK’s marketing plans across own brand channels and with retail partners, maximising brand presence, perception and sales, measured by: -
· Delivery of marketing plans through assistance with displays, graphics, digital assets, advertising and organic communications
· Implementation quality - with speed, accuracy, and attention to deadlines
· Impactful co-ordination of results for campaigns (engagement, sales), events (attendance, enquiries, new accounts) and positive feedback (retailers, customers)
MAIN TASKS:
Marketing Co-ordination:
· Production of materials : POS, imagery, content, presentations, reports, and brand collateral via agency liaison for photoshoots, copywriting, image resizing
· Logistics arrangements : transportation of marketing collateral and customer send-outs
· Marketing spend : purchase orders, budget trackers, and invoice documentation
· Brand event assistance - help at trade shows and promotional activities
Digital & Social Media implementation:
· Organic and Paid-for Social Media & eNewsletters – driving engagement and followers
· Update website content with imagery, copy or web banners, ensuring consistency on own websites and retailers’ online stores - analysing web traffic, recommending improvements
· Assist with Advertising delivery and performance tracking
· Collate data on campaign effectiveness - impressions, click-through rates, open rates, and sales through own brand and retailer channels
Retailer Marketing implementation with stockists:
· In store POS and Display briefing, design, ordering and timeline management
· Retailer co-op advertising, content selection and campaign reporting
· Creation of Retailer collateral eg. Clocks catalogue, Store briefing packs
General Marketing Team Support:
· Assist with projects, presentations, and ad hoc requests.
· Internal communications send outs – Status updates, Friday Marketing briefings
SKILLS, QUALIFICATIONS & EXPERIENCE
·Comfortable working in fast-moving environment, good under pressure!
·Enthusiastic, willing to learn and a fun team player who wants to be involved and take responsibility
·Customer and brand-focussed with a good understanding of in-store and online retail
·Strong interpersonal and communication skills with a positive attitude
·Effective consultative approach when dealing with Retailers, Stores, Agencies, Customers and stakeholders
·Agile in seeking project progression, managing communications upwards and sideways!
·Organised and results-driven, able to deliver to agreed timescales and multitask
·Thorough yet creative approach, within a framework of cost effectiveness
·Ideally university degree/equivalent level educated, preferably Marketing or Business related
·Commercially aware with marketing experience/knowledge through different communications channels from digital to in-store
·Strong skills in Excel, PowerPoint, Word and Outlook a must, with sound numerical and analytical abilities – raising POs, managing spend logs and collating data results
Seniority level
* Seniority level
Entry level
Employment type
* Employment type
Full-time
Job function
* Job function
Marketing and Sales
* Industries
Retail Luxury Goods and Jewelry
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