Competitive salary | Hybrid – London | FTC Maternity Cover
This is an opportunity to lead one of the UK’s most high-profile marketing analytics functions — overseeing the measurement and optimisation of a £150m+ annual marketing budget for a brand that touches millions every week.
You’ll join a global organisation with a mission-driven purpose: raising hundreds of millions for good causes each year, and with a clear ambition to double that over the next decade.
The Opportunity
As Senior Marketing Effectiveness Manager, you’ll lead a team of four econometricians, partnering closely with marketing, finance, and C-suite stakeholders to connect data-driven insights to commercial decisions. You’ll steer the marketing analytics roadmap, enhance measurement capabilities, and ensure that econometrics outputs are not just technically robust but strategically impactful.
This is a rare role where analytics sits at the heart of big-budget decisions — and where your work will directly influence how one of the UK’s largest marketing spends is invested.
What You’ll Be Doing
* Lead quarterly econometrics process, ensuring timely, accurate, and actionable outputs
* Partner with senior stakeholders to optimise marketing investment across channels
* Manage and mentor a high-performing analytics team
* Work with agencies to align marketing performance narratives
* Drive delivery of the marketing analytics roadmap, commissioning tools and assessing their value
* Lead ad hoc analytics projects to inform brand, participation, and demographic strategies
What They’re Looking For
* People leadership experience
* Skilled in marketing analytics projects
* Ability to work with senior stakeholders up to C-suite
* Hands-on skills with SQL, Python, or R
Why This Role?
* Lead marketing analytics for one of the UK’s largest ad spends
* High visibility with senior stakeholders
* Purpose-driven organisation with clear growth goals
* Opportunity to shape strategy, not just report on it
If you’re motivated by using analytics to influence multi-million-pound decisions — and want your work to have impact both commercially and for good causes — this is a standout FTC opportunity.
To register your interest, please send your CV to roshnibaillie@harnham.com or click the Apply link on this page.