Are you a passionate wine professional with a strong sales acumen and a flair for building lasting relationships? Do you thrive in a fast-paced, entrepreneurial environment where your ideas and initiative matter? Come join us, the UK’s leading family-owned wine importer and distributor, and take your sales career to the next level.
About Us
Berkmann Wine Cellars is proud to represent one of the most respected and diverse portfolios in the UK wine trade, featuring iconic producers from across the globe — from family-owned estates in Italy, France, and Spain to pioneering New World wineries in Argentina, South Africa, and beyond. Our exclusive agency brands are widely admired in the on-trade sector for their quality, authenticity, and innovation.
The Role
We are seeking dynamic and commercially minded Sales Account Managers to drive profitable growth across our Heartland, Gastro, and Premium on-trade sectors. These are more than just sales roles – they are ambassadorial positions, representing the Berkmann portfolio and our prestigious agency brands in London.
You will be responsible for winning and managing a designated account base, driving profitability, identifying new business opportunities, and bringing our brands to life through tastings, events, and strategic brand activities. You will also work closely with our Marketing, Logistics, and Finance teams to deliver an exceptional end-to-end customer experience.
Your Responsibilities (include but are not limited to)
1. Achieve and exceed volume, value, and margin sales targets
2. Identify and onboard profitable new accounts without compromising existing sectors
3. Develop strong, trust-based relationships with key stakeholders in trade accounts
4. Act as a confident brand ambassador, hosting tastings and supporting after-hours events
5. Provide accurate forecasting and market feedback to support planning and logistics
6. Manage pricing, promotional investment, and account-level profitability
7. Use customer data to optimise sales strategies and stock management
8. Champion collaboration between Berkmann, our producers, and customers
9. Keep the business informed with timely competitor and market insights
10. Support portfolio development based on customer and market trends
What We Are Looking For
11. Proven on trade sales experience
12. Strong wine knowledge, WSET Level 2 minimum
13. Experience selling luxury or premium brands is highly advantageous
14. Comfortable interpreting market data
15. Proficient in Microsoft Office (Excel, Word, PowerPoint)
16. Experience working with brand owners and developing go-to-market strategies
17. Analytical, commercially astute, and numerate – comfortable with pricing models and P&L interpretation
18. A persuasive communicator with excellent interpersonal skills and confidence to influence at all levels
19. Creative thinker with strong negotiation skills and a solutions-driven mindset
20. Organised, proactive, and resilient – thrives in a results-driven team
Why Join Us?
At Berkmann Wine Cellars, we don’t just sell wine — we champion world-class producers. Our portfolio tells a story of provenance, passion, and partnership. We offer a collaborative, forward-thinking environment where your expertise and creativity will be valued. If you’re eager to represent some of the most distinctive and award-winning wine brands in the world, whilst growing your career with a market leader, this is the role for you.
Working Pattern
This is a full-time role, working 37.5 hours per week, typically Monday to Friday between 9:00am and 5:30pm. However, given the nature of our clients in the hospitality sector, flexibility is essential — evening and occasional weekend work will be required to support customer needs, events, and tastings. Some activities may also involve international travel, so a valid passport is necessary.
Work Location
You will be field based but will need to live within commuting distance to central London due to the client base you will be looking after. Our head office is based in central London and there will be times when you are also expected to work from there.
How to Apply
This is a key role within our business, therefore if you are interested in applying for the vacancy please submit your CV to vacancies@berkmann.co.uk.
Closing date
Please note that should any suitable CVs be received whilst the advert is live then individuals will be invited to interview.
Offer
21. Competitive salary and bonus
22. 25 days annual leave rising to 26 days after 5 years’ service and 27 days after 10 years’ service, plus bank holidays
23. Company pension
24. Access to our Employee Assistance Programme
25. Enhanced Maternity and Paternity Pay
26. Contribution to Dental Costs
27. Generous staff discount on our wine
28. A bottle of wine on your birthday and Berkmann anniversary
29. £500 referral scheme
We cannot consider your application if you do not have the legal right to work in the UK. You must also satisfy the required knowledge and experience criteria detailed above.
Equal consideration will be given to all candidates, irrespective of their gender, race, disability, marital status, religion, age or sexuality.
No agencies please – We thank you for your interest in working with Berkmann Wine Cellars, however, we have our own internal HR and Recruitment team who support our recruiting needs. We will not pay fees or acknowledge any CV’s supplied to Berkmann Wine Cellars unless you have been briefed on the role by a member of our HR Team. Thank you for your understanding in advance.