PPC Manager Hybrid – based in Gateshead Full-Time | Permanent Competitive Salary Excellent Benefits Are you a results-driven PPC expert looking to take full ownership of high-impact campaigns? Join a forward-thinking, high-growth organisation where your strategic thinking and optimisation skills will directly influence business performance. My client is on the hunt for a PPC Manager who thrives in fast-paced environments, enjoys digging into data, and is eager to lead on the planning, execution and optimisation of Paid Search campaigns across Google and Bing. This is a fantastic opportunity to step into a pivotal role within a collaborative marketing team, with full visibility of your contribution to traffic, leads, and ROI. Responsibilities – PPC Manager * Strategising, managing, and optimising Paid Search campaigns across Google Ads and Microsoft Ads. * Conducting keyword research, refining audience targeting, and writing compelling ad copy to boost performance. * Monitoring and reporting on campaign metrics, identifying areas to increase CTR, conversion, and ROI. * Managing budgets effectively to maximise results from every pound spent. * Collaborating with SEO and marketing teams to develop cross-channel strategies and best practices. * A/B testing ad creatives and landing pages to continually enhance results. * Keeping up to date with platform updates, trends, and best practices Skills Required – PPC Manager * Hands-on experience managing PPC campaigns in Google Ads, Bing Ads, and ideally SA360. * Confident handling large budgets and driving tangible results in competitive industries such as automotive or retail. * Strong working knowledge of GA4, Google Tag Manager, and Google Merchant Centre. * Solid Excel/reporting skills (pivot tables, VLOOKUPs), plus experience with platforms like Looker Studio. * Analytical mindset and a keen eye for performance insights and trends. * Experience with shopping campaigns and familiarity with automotive inventory platforms (e.g. VDPs) is a plus. * Proactive, detail-oriented, and comfortable juggling multiple campaigns at once