Job Description
Job Title: Digital Marketing Analyst
Location: Blackpool, Lancashire
Salary: Competitive
Job Type: Full-time / Permanent - Monday to Friday, 9.00am to 5.00pm (subject to the needs of the role).
Summary:
The Glasdon Group is a market leader in the design and supply of a wide range of environmental and safety products. Our products have been helping make the world a cleaner, safer place for over 65 years.
We are currently seeking an enthusiastic individual to join our Group Marketing team in Blackpool, Lancashire. The successful candidate will provide comprehensive marketing strategies across the organisation and monitor the results of these strategies.
The successful candidate with be provided with full comprehensive support and training.
Main Duties and Responsibilities:
* Writing SEO content for websites that is tailored for the target audience and includes the most valuable key words.
* Conducting key word research to determine the most effective words to be used.
* Managing CPC/PPC campaigns to increase revenue from sponsored advertising (Google & Bing).
* Using tools such as Google Analytics to monitor and measure the success of SEO strategies.
* Researching industry related topics.
* Developing an understanding of SEO and CPC changes and keeping up to date with changes.
Ideal Candidate Background:
* A 'can do' attitude with a strong willingness to learn.
* Ideally 2 years' experience with CPC management.
* Excellent written communication skills.
* A good understanding of social media and IT.
* Good analytical skills.
* Ideally a 2.1 Degree in Marketing, Business or Maths and/or strong A-Level results in English Language and/or Maths/Science.
Benefits:
* 33 days paid holiday (rising to 38 depending on length of service).
* Buy/sell up to 5 days holiday each year.
* Holidays can be booked flexibly in 30-minute blocks.
* Company related performance bonuses.
* Company final salary pension scheme after a minimum of two years' service.
* Pension through NEST within 3 months of start date.
* Life insurance after a minimum of two years' service.
* Private health insurance scheme after a minimum of one years' service.
* Health cashback plan.
* Company sick pay scheme.
* Employee Assistance Programme (EAP).
* Compassionate leave
* Relocation support loans.
* Long service awards.
* Subsidised on-site café/social space.
* Free on-site parking.
* Special occasion gifts.
* Cycle to Work scheme.
* On-site Gym and changing facilities.
* Team building activities / days.
* Flexitime work pattern.
* Company events.
* At cost on-site electric vehicle charging points.
* Paid charity days.
* Charity fundraising events.
* Social activities.
* Promotion opportunities
* Skills development.
* Professional study support.
* Comprehensive training programmes
Please click the APPLY button to submit your CV for this role
The Glasdon Group of Companies is an equal opportunities employer.
Candidates with experience or relevant job titles of; Search Engine Optimisation, SEO, Data Analysis, Science, Statistics, Excel, Social Media, B2B Marketing, Blogging, Creative Writing, Digital Marketing, Communications, Pay Per Click, PPC, Cost Per Click, CPC, Content Writing, Sales Promotion may also be considered.
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