Direct message the job poster from Deep Abacus
We’re launching a new fine dining restaurant — a collaboration between an award-winning international chef and a global music and culture icon. The concept celebrates modern Peruvian cuisine, blending craftsmanship, creativity, and cultural storytelling in a refined yet vibrant setting.
We’re seeking a hands‑on, strategic marketing lead to build and execute the full 360° marketing and communications strategy — from brand creation and launch planning to ongoing storytelling, events, and partnerships.
This role suits someone who moves fluidly between strategy and creativity, with a deep understanding of how hospitality, art, and culture intersect.
What You’ll Do
* Shape the brand identity and narrative — defining positioning, tone, and creative direction across all channels.
* Develop and execute the pre‑opening marketing plan, covering PR, partnerships, launch events, and digital storytelling.
* Oversee daily marketing activities, including social media, creative content, and press coordination.
* Collaborate with the chef, creative partners, and leadership team to ensure authentic, high‑impact communication.
* Curate partnerships and events that build cultural relevance and community around the brand.
* Work with PR agencies and media contacts to secure earned coverage and elevate visibility.
* Maintain brand consistency across digital, print, and on‑site experiences.
* Track and assess marketing performance across organic and earned channels.
Who You Are
* 6–12 years’ experience in marketing, communications, or brand management — ideally within hospitality, lifestyle, or luxury sectors.
* A creative storyteller with strong cultural awareness and visual sensibility.
* Experienced in launching or growing hospitality or lifestyle brands.
* Skilled at managing PR, content creation, and cross‑functional collaboration.
* Confident engaging with high‑profile talent and creative partners.
* Comfortable working independently in a start‑up environment — resourceful, curious, and execution‑focused.
What We Offer
* A defining role in the launch of one of New York’s most exciting new restaurant concepts.
* The opportunity to work with world‑class culinary and creative talent.
* Competitive compensation and room to grow as the brand develops.
* A collaborative environment where creativity and ideas are valued.
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