Job Summary
The Sales Manager at the Municipal Hotel & Spa MGallery, a 5* heritage hospitality property in Liverpool, is responsible for driving revenue growth across MICE, corporate segments, and the local market with a strong focus on F&B. This role supports the commercial strategy by proactively generating business, building strong client relationships, and maximizing opportunities across rooms, meetings and food & beverage outlets.
Key Responsibilities
* Develop and execute targeted sales plans focusing on MICE, corporate accounts and local partnerships to achieve growth targets.
* Identify and secure new business opportunities within the corporate and events market, including meetings, conferences and social events.
* Drive local market penetration through F&B private dining and event activations aligned to city events.
* Support pricing and positioning strategies through market intelligence and client feedback.
* Actively participate in networking events, trade shows, agent visits and local business forums to generate leads.
* Proactively manage and grow a portfolio of corporate and MICE accounts.
* Respond to and convert RFPs, enquiries and leads for meetings and events.
* Conduct site inspections, client presentations and negotiations to close business.
* Maximise revenue per event through upselling of F&B, meeting packages and ancillary services.
* Maintain strong relationships with event planners, corporate bookers and agencies.
* Drive local catering, private events and exclusive use events through proactive partnerships.
* Identify opportunities for community partnerships and local collaborations.
* Increase awareness and utilisation of F&B outlets locally.
* Build and maintain long‑term relationships with key corporate clients and local partners.
* Conduct regular account reviews to identify growth opportunities.
* Ensure high levels of customer satisfaction and repeat business.
* Negotiate contracts and agreements in line with company guidelines.
* Achieve agreed sales targets, KPIs and revenue goals.
* Maintain accurate records of sales activities, pipeline and forecasts.
* Monitor conversion rates, business mix and performance metrics.
* Provide regular sales reports and market insights to the leadership team.
* Work closely with Revenue Management to optimise pricing and availability.
* Liaise with Operations and F&B teams to ensure seamless event execution and guest satisfaction.
Key Performance Indicators (KPIs)
* MICE and corporate revenue growth.
* F&B revenue from local and event business.
* Conversion rate of enquiries and RFPs.
* Sales pipeline and account production.
* Customer retention and repeat business.
Qualifications & Experience
* Bachelor’s degree in Business, Hospitality, Sales or related field (preferred).
* 3–5 years of experience in hotel sales, MICE or corporate segments.
* Proven track record in event sales and corporate account management.
* Strong knowledge of the local market and competitive landscape.
* Experience in F&B sales or event-driven revenue generation is highly desirable.
* Exceptional communication and presentation skills, both written and verbal.
* Experience with international hotel brands (e.g., Accor) is an advantage.
* Experience within the luxury sector is an advantage.
* Proficiency in CRM software (e.g., Salesforce) and Microsoft Office Suite.
* Strong negotiation and contract management skills.
* Highly organised, able to prioritise tasks and manage multiple projects in a fast-paced environment.
* Flexibility and willingness to work outside regular hours, including evenings, weekends and off‑site meetings or events.
Key Competencies
* Strong sales and negotiation skills.
* Relationship-building and networking ability.
* Results-driven with a proactive approach.
* Commercial awareness and market insight.
* Excellent communication and presentation skills.
* Organisational and time management skills.
* In‑depth understanding of sales principles and strategies.
* Proficiency in CRM software and ability to analyse sales data.
* Flexibility to work outside regular hours and attend events as required.
EQUAL OPPORTUNITIES
RBH Hospitality Management is an equal opportunity employer. We believe in hiring a diverse workforce and sustaining an inclusive, people‑first culture. If at any point throughout our process you require reasonable adjustments, please contact careers@rbhmanagement.com.
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