Reporting to the CMO, you'll lead our product marketing strategy, crafting compelling narratives and driving go-to-market plans to achieve business growth, while collaborating with cross-functional teams and managing a small team of product marketers. Competitive analysis: Conducting in-depth analysis of competitors’ products, pricing strategies, and marketing tactics to identify areas of opportunity and inform product positioning and messaging.
Crafting clear, compelling, and consistent messaging across all marketing channels and materials to effectively communicate our products’ value propositions.
Gathering and analysing customer feedback, market research data, and user insights to understand customer needs, preferences, and pain points, and use this information to inform product marketing strategies and product roadmap decisions.
Tracking performance: Establishing key performance indicators (KPIs) and metrics to track the effectiveness of product marketing efforts. Using this data to inform future tweaks to strategies.
Working closely with colleagues in marketing, product management, sales and customer success teams. Manage a small team of product marketers to deliver against targets, ensuring they have the guidance and support needed to help them achieve their potential and deliver even more value within their roles.
Experience: 10+ years’ experience in product marketing, ideally with a track record of success in a similar role.
Strategic Thinking: Ability to develop and execute effective marketing strategies.
Analytical Skills: Ability to analyze data and identify trends to inform marketing decisions.
Technical Skills: Familiarity with marketing technologies and tools, including interest or experience in AI tools to support content creation
A Bachelor's degree in marketing, business, or a related field is desirable.