Requirements
* You are equal parts creative storyteller and data-driven strategist. You love a beautiful aesthetic, but you care even more that it works
* 8–12+ years of experience in brand and product marketing, with at least 3 years in a senior leadership role
* Proven experience scaling a brand & launching new products across multiple international markets
* Exceptional writing and presentation skills—you can sell a vision to the Board just as easily as you can write a punchy headline
* Experience managing multimillion-dollar budgets, leveraging best-in‑class marketing effectiveness & measurement
* Analytical rigour - proficient in using data to inform both creative and go‑to‑market decisions
* Exceptional leadership skills & ability to collaborate cross‑functionally
* Comfortable in a fast‑paced, constantly evolving scale‑up environment, with a strong bias for action
* Bachelor's degree
* A passion for audio content and technology
What the job involves
* We are looking for an exceptional Brand & Product Marketing Director to bridge the gap between "what we build" and "how customers see us"
* In this role, you will own the global brand identity, the go‑to‑market (GTM) strategy for our product portfolio, and our communications & advocacy programmes
* This is a high impact leadership role, blending strategy, creativity and storytelling across all customer touchpoints
* We’re on a mission to be the soundtrack of childhood, and help families on their own unique adventures
* By creating products that inspire independent play, we help families discover and grow with an inspiring world of audio - and we would like you to help us achieve it!
* Ensuring a consistent narrative, look & feel across all customer touchpoints (from TikTok ads to packaging & POS)
* Develop and execute high‑impact brand awareness campaigns that move the needle on top‑of‑funnel growth
* Identify and execute strategic partnerships, collaborations, and activations
* Adapt global strategies for regional nuances (NA, EMEA, APAC) without diluting the core brand essence
* Deliver beautiful and impactful creative through our in‑house creative studio
* Lead the global GTM strategy for all new product launches (hardware & software), coordinating between Product Development, Supply Chain, and Growth teams
* Translate complex product features into compelling, benefit‑driven messaging that resonates with diverse global personas
* Develop and execute a multi‑channel content roadmap that supports product launches & seasonal campaigns
* Work with Acquisition & Retention marketing teams to maximise the potential of our content proposition in acquiring new families to Yoto and growing LTV of our existing families
* Own and execute our Global Communications strategy across all corporate and consumer PR
* Nurturing and growing the Yoto community to create a sustained engine of stories, user content, creators, superfans, local advocates, and insights
* Develop a consumer research roadmap which enables a rich understanding of customer needs, identifying opportunities for Yoto’s future growth
* Lead, mentor, and develop a high‑performing team, fostering collaboration, accountability, and career growth
* Work closely with our Product, Acquisition & Retention Marketing teams to ensure a unified communications strategy across all channels and touchpoints
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