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Marketing Executive at Generators For Export, GFE Power Products and Musgrave Generators
We are seeking a creative and detail-oriented and dynamic Marketing Specialist to join our growing team. This individual will assist in executing marketing campaigns, analysing performance data, managing e-commerce style platforms, and providing general administrative support to the owners of the business when required. The ideal candidate is skilled in Google Analytics, Shopify, Adobe and SEO and has a strong grasp of marketing principles. They should be able to multitask, work independently, and coordinate across various departments to achieve business objectives.
Key Responsibilities
1. Google Analytics:
* Manage and monitor website traffic using Google Analytics.
* Generate reports on key marketing metrics (traffic, conversions, bounce rate, etc.).
* Track and report on the performance of digital marketing campaigns.
* Identify trends, insights, and SEO optimisation opportunities from data.
* Assist with setting up and maintaining Google Analytics tracking codes and goals
2. Shopify Management:
* Oversee the day-to-day management of the Shopify e-commerce style platform and being directed on what needs to be achieved.
* Update product listings, descriptions, and ensure accurate inventory management.
* Assist with setting up promotions, discount codes, and special offers.
* Coordinate product launches and optimise the online shopping experience.
* Troubleshoot Shopify-related issues and liaise with technical support if needed.
3. Marketing Support:
* Assist in the execution of digital marketing campaigns, including email marketing, social media, and content marketing.
* Help with the creation of marketing collateral such as presentations, reports, and promotional materials.
* Conduct research on industry trends, competitors, and potential marketing opportunities.
* Coordinate with external vendors for marketing materials, events, and other activities.
* Manage marketing databases, ensuring data accuracy and completeness.
4. Administrative Support:
* Provide general administrative support to the marketing team, including scheduling meetings, managing calendars, and preparing meeting notes.
* Help with photo and video content where required.
* Assist with managing budgets, processing invoices, and coordinating marketing expenses where required.
* Maintain organised records of marketing activities, project timelines, and documentation.
* Coordinate communication between marketing, sales, and other departments to ensure project alignment.
Qualifications & Skills:
Education:
* Bachelor’s degree in Marketing, Business Administration, Communications, or related field (preferred but not required).
Experience:
* Proven experience in a marketing support, administrative, or e-commerce role.
* Experience working with Google Analytics (certification is a plus).
* Hands-on experience with Shopify or similar e-commerce platforms.
Technical Skills:
* Proficient in Google Analytics and data reporting.
* Adobe packages, Photoshop, Illustrator.
* Experience managing Shopify or other e-commerce platforms.
* Familiarity with email marketing platforms (e.g., Mailchimp, Klaviyo).
* Proficiency in Microsoft Office (Word, Excel, PowerPoint) or Google Workspace.
* Basic understanding of SEO, SEM, and social media marketing is a plus.
Soft Skills:
* Strong analytical skills with the ability to interpret data and make data-driven decisions.
* Excellent organisational and multitasking abilities.
* Strong communication skills, both written and verbal.
* High attention to detail and accuracy.
* Ability to work independently and in a team environment.
* Opportunity for growth within the company.
* Hours are 08:00-08:30am – 17:00-17:30pm. Some flexibility for the right candidate.
* On Site Parking
* Small “Family feel” business with big ambitions.
To Apply:
* Please submit your CV, cover letter, and any relevant certifications via Indeed
* Please be sure to include any examples of past work related to Google Analytics or Shopify, if available.
Job Type: Full-time
* Free parking
* On-site parking
Schedule:
* Monday to Friday
Ability to commute/relocate:
* Pershore WR10 2JL: reliably commute or plan to relocate before starting work (required)
* Experience of ecommerce platforms
Education:
* Bachelor's (preferred)
Experience:
* Digital marketing: 2 years (required)
Licence/Certification:
* Driving Licence (required)
* United Kingdom (required)
Seniority level
* Seniority level
Entry level
Employment type
* Employment type
Full-time
Job function
* Job function
Marketing and Sales
* Industries
Machinery Manufacturing
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