We’re Hiring: B2B Growth Copywriter (Demand Generation)
If you know how to turn messaging into pipeline - not just content - and you actively use AI to work faster, test more, and improve results, keep reading.
We’re looking for a B2B Growth Copywriter to join our global Demand Generation team and own the messaging layer behind our campaigns, landing pages, and ABM programs. This is not a “blog writer” role. This is about writing, testing, and optimizing content that drives conversions and revenue - powered by AI.
Location: United Kingdom (Remote) or London (Hybrid Flexible option)
What You’ll Actually Do
* Write and optimize high-performing LinkedIn & Google Ads copy
* Run A/B tests on messaging, headlines, and value propositions across campaigns and landing pages
* Own messaging for landing pages (Unbounce) and continuously improve conversion rates
* Create ABM-focused content for target accounts and segments
* Support email campaigns and SDR outreach with clear, compelling messaging
* Develop SEO-driven content aligned with business intent (not fluff)
* Improve website messaging across solutions, products, and key pages
* Work closely with demand gen, product marketing, and sales to align messaging with real market needs
* Use AI tools (e.g., ChatGPT, Claude, etc.) to generate, iterate, test, and scale content faster
* Continuously experiment with multiple messaging angles using AI to improve performance
What Success Looks Like
* Improved conversion rates across landing pages and campaigns
* Stronger CTR and engagement across paid media
* Consistent A/B testing cadence leading to measurable performance gains
* Increased content velocity and testing output using AI
* Clear AI-driven visibility into what messaging works (and why)
* Messaging that resonates with target audiences and drives action
* Content that contributes to pipeline and revenue, not just traffic
What We’re Looking For
* 2–3+ years of experience in B2B copywriting, content, or growth marketing
* Proven ability to write conversion-focused copy (ads, landing pages, emails)
* Hands‑on experience using AI tools to enhance content creation, testing, and efficiency
* Strong interest in testing, experimentation, and performance marketing
* Understanding of B2B audiences and complex products/services
* Ability to adapt messaging across different personas and industries
* Experience with SEO content targeting real business intent
* A mindset of continuous learning, iteration, and optimization
* Proven track record working for a Born‑in‑the‑Cloud or Cloud‑Native technology company – Must have
* Excellent English skills, both written and spoken
Why this role?
* You’ll directly impact campaign performance and pipeline growth
* Work in a team that actively leverages AI to scale marketing impact
* Be part of a performance-driven growth organization
If you’re a copywriter who thinks like a marketer - and uses AI to move faster, test more, and win more - we’d love to talk.
Sapiens is an equal opportunity employer. We value diversity and strive to create an inclusive work environment that embraces individuals from diverse backgrounds.
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