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Senior brand manager

Market Drayton
Müller
Brand manager
Posted: 29 July
Offer description

Müller UK & Ireland is wholly owned by Unternehmensgruppe Theo Müller which employs over 31,000 people throughout Europe. In the UK, Müller develops, manufactures and markets a wide range of branded and private label dairy products made with milk from 1,300 farmers in Britain.Müller is ranked within the top 20 in The Grocer’s Top 100 list of Britain’s Biggest Brands and is picked from shelves millions of times each year. Müller UK & Ireland includes:

Müller Milk & Ingredients which aims to be Britain’s private label dairy leader and produces branded and private label fresh milk, cream, butter and ingredients products. It boasts a network of dairies and depots servicing customers throughout the country.

Müller Yogurt & Desserts which is the UK’s leading yogurt manufacturer which aims to create millions more Müller moments for its consumers. It is responsible for major brands like Müller Corner, Müllerlight, Müller Bliss, Müller Rice, FRijj and Müller Kefir Smoothie and produces chilled desserts under licence from Mondelez International. It also supplies the UK private label yogurt market from a dedicated, state of the art yogurt facility.

Senior Brand Manager

Location: Market Drayton (Hybrid – 3 days in office)
Contract Type: Full-Time, Permanent

Are you a passionate and experienced Brand Manager ready to take the next step in your career? Müller is seeking a dynamic Senior Brand Manager to join our branded business within the Marketing team. This is a fantastic opportunity to lead and shape the Müller brand strategy, acting as the brand guardian and driving impactful campaigns across multiple channels.

Main Responsibilities:

Brand Guardianship

1. Develop and execute the Müller Masterbrand strategy.
2. Champion integrated marketing communications (IMC) across sub brand campaigns.
3. Build strong relationships with internal teams and external agencies.
4. Drive digital and social strategy in collaboration with the broader team.
5. Lead design and artwork implementation processes.
6. Manage the Masterbrand budget.
7. Support brand health and advertising effectiveness measurement.

Brand Communications & Activation

8. Coordinate with Shopper Marketing for through-the-line execution.
9. Support development and activation of Masterbrand campaigns.
10. Lead media planning for ROI and support UK media planning.
11. Manage relationships with agency partners.
12. Supply key brand materials to Sales, agencies, and internal functions.

Product Strategy

13. Oversee the Müller Product Roadmap Strategy with cross-functional teams.
14. Support sustainable packaging initiatives aligned with brand experience.
15. Contribute to creative solutions for brand challenges and opportunities.

Key Requirements:

16. Proven experience in campaign development and agency management.
17. FMCG marketing experience is advantageous.
18. Passionate, tenacious, and proactive with a positive attitude.
19. Curious and open to challenge the status quo.
20. Strong team player with the ability to drive and embrace change.
21. Strong project management skills with the ability to lead cross-functional initiatives and deliver results on time.
22. Excellent communication and stakeholder engagement skills, with the ability to influence at all levels.

#pinksquid

Contact Details:

F.A.O. UK Recruitment, Müller UK & Ireland, Shrewsbury Road, Market Drayton, Shropshire, TF9 3SQ

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