Overview
The objectives of the Communications and Campaigns team are to increase the public profiles of Rethink Mental Illness and Mental Health UK, mobilise public support to bring about change and ensure that all colleagues are aware of, bought into and engaged in contributing to the values and direction of the charities. A natural storyteller, you will have a talent for creating short‑form video content that engages key audiences across our social media platforms. By generating ideas and making them happen, sourcing contributors, shooting and editing footage, you will monitor the performance of posts and proactively incorporate best practice to ensure that content is well received by audiences, and that the charities’ presence on their social media channels grows. You will regularly collaborate with colleagues across both charities, the other founding charities and key partners to create compelling and inspiring content.
Responsibilities
* Creating short‑form video content
* Project‑managing the production of video content for social media campaigns
* Showcasing the charity’s advice, information, programmes and services through short‑form content
* Championing and promoting the brands, including their tone of voice, in creative content
* Planning and producing engaging content for relevant awareness events, including Mental Health Awareness Week in May and World Mental Health Day in October, in collaboration with the Social Media Manager
* Analyzing the performance of video content
Qualifications
* Experience of planning, shooting and editing footage to engage audiences across different social media platforms
* Proficiency with creative design software (Adobe Creative Suite: Photoshop, InDesign, Illustrator, Premiere Pro)
* Strong copy‑writing skills, able to write and edit copy for different audiences and provide updates and briefings at meetings
* Experience of being a brand guardian and supporting others to use brand and tone of voice guidelines
* Planning, creating and scheduling engaging content across multiple social media channels, optimising content by channel and audience
* Project‑management skills to analyse the performance of social media content and refine and improve content through iteration
Benefits
* Employer‑funded pension scheme
* Flexible working arrangements
* Life assurance coverage
* Eye‑care vouchers
* Training and career development opportunities, including funded training and e‑learning courses
* 25 days annual leave, rising to 30 plus bank holidays
* Rewards, benefits and recognition platform
* Employee assistance programme
* Birthday off
* Additional benefits and support for well‑being
Diversity & Inclusion
We actively encourage and welcome applications from everyone, including applicants with lived experience, those who are Lesbian, Gay, Bisexual, Transgender, Queer (or questioning), Intersex and asexual (LGBTQIA+), people with a disability, and people from Black, Asian and Minority Ethnic (BAME) backgrounds. We are committed to diversity, equity, inclusion and belonging, and we celebrate the unique skill sets each person brings.
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