The Chief Marketing Officer will be responsible for developing and executing a comprehensive marketing strategy that drives growth, strengthens brand positioning, and enhances customer engagement.
As a key member of the executive leadership team, the CMO will align marketing initiatives with business objectives, ensuring measurable impact on revenue, customer acquisition, and retention.
Please note - this is a fully office based role based near Cambridge.
Chief Marketing Officer Key Responsibilities:
Strategic Leadership
Develop and implement a clear, data-driven marketing strategy aligned with company growth objectives.
Act as a strategic advisor to the CEO and board on market trends, customer insights, and brand positioning.
Brand & Positioning
Build and maintain a strong, trusted brand within the financial services sector.
Ensure consistent messaging across all channels, reflecting regulatory standards and customer expectations.
Customer Acquisition & Growth
Lead multi-channel marketing campaigns to drive customer acquisition, engagement, and retention.
Optimise the customer journey using data, segmentation, and personalisation strategies.
Digital & Performance Marketing
Oversee digital marketing, including SEO, PPC, social media, content, and CRM strategies.
Drive performance marketing initiatives with a strong focus on ROI and analytics.
Product Marketing
Collaborate with product and commercial teams to launch and promote financial products and services.
Translate complex offerings into clear, compelling customer value propositions.
Data & Insights
Leverage customer and market data to inform decision-making and improve campaign effectiveness.
Establish KPIs and reporting frameworks to measure marketing performance.Team Leadership
Build, lead, and develop a high-performing marketing team.
Foster a culture of innovation, accountability, and continuous improvement.
Regulatory Compliance
Ensure all marketing activities comply with relevant financial regulations and standards (e.g. FCA guidelines).
Ideal Chief Marketing Officer Profile:
1. Proven experience as a CMO or senior marketing leader within financial services or a regulated industry.
2. Strong commercial acumen with a track record of driving growth and delivering measurable results.
3. Deep understanding of digital marketing, brand strategy, and customer experience.
4. Experience managing large budgets and optimising marketing ROI.
5. Excellent leadership and stakeholder management skills.
6. Strong analytical mindset with the ability to translate data into actionable insights.
7. Familiarity with UK financial regulations and compliance requirements.
8. Experience in fintech or digitally-led financial services businesses.
9. Background in scaling marketing functions in high-growth environments.
10. Happy to commit to a fully office based role based near Cambridge
Robert Half Ltd acts as an employment business for temporary positions and an employment agency for permanent positions. Robert Half is committed to diversity, equity and inclusion. Suitable candidates with equivalent qualifications and more or less experience can apply. Rates of pay and salary ranges are dependent upon your experience, qualifications and training.