The House of Creed is an authentic, luxury perfume house dedicated to the creation of highly original artisan fragrances made from the finest perfume ingredients the world has to offer.
About the role
We are seeking an Assistant Boutique Manager for our new Creed Boutique in King Street, Manchester, opening in September 2026. This full‑time role is 5 days per week, 37.5 hours per week, and is for a candidate who is passionate about luxury, driven to make a difference, and keen to shape the future of our business.
Purpose of the role
This role supports the Boutique Manager in achieving the Company’s objectives. The Assistant Boutique Manager plays a pivotal role in upholding the brand’s prestige and delivering an unparalleled customer experience. The role drives success in KPI’s for the Boutique through management, motivation, coaching and development of the team. The Assistant Manager will support the Boutique Manager in all aspects of running the business and will efficiently take control of the business in the Boutique Manager’s absence.
Line of Reporting
This role reports into the Boutique Manager, with Luxury Brand Ambassadors reporting into the Assistant Boutique Manager.
Key responsibilities
* Support the Boutique Manager in creating a luxurious customer experience that exceeds customary standards and service levels, ensuring the customer service experience is consistently delivered.
* Lead, coach and inspire the team to ensure they embrace their roles with dedication, commitment and passion to provide high levels of service to our customers, using the tools and training provided to facilitate this. Liaise with the Retail Training Team to ensure all team members participate in relevant training courses, providing a consistent customer service aligned to global guidelines.
* Achieve sales and KPI targets as directed by the Boutique Manager, sharing targets with the team in a motivational and achievable manner.
* Communicate a clear brand experience and liaise with all support functions within the business.
* Maintain excellent standards in all areas of operational activity and drive sales and profitability through team performance and development, whilst managing boutique budgets in conjunction with the Head of Retail.
* Demonstrate strong clienteling skills – build a loyal customer network, plan and attend client networking events in and outside the store.
* Develop a strong sales plan, set financial targets and KPI’s for the team with the Boutique Manager.
* Review performance data with the Boutique Manager that includes financial, sales and activity reports and spreadsheets to monitor and measure departmental productivity, goal achievement and overall effectiveness.
* Work directly with the team to ensure sales targets are met.
* Ensure all Creed Boutique web orders are processed and dispatched on a timely basis with orders wrapped and packed according to company guidelines.
* Support the Boutique Manager in managing stock levels in line with sales forecasts and budgets.
* Support the Boutique Manager in monitoring stock shrinkage and taking proactive steps to reduce shrinkage wherever possible.
* Maintain awareness of market trends in the retail industry, understand forthcoming customer initiatives and monitor what relevant competitors are doing, discussing with the Boutique Manager ways to build the business.
* Ensure health and safety, legal and security issues are processed in a timely manner.
* Talent Acquisition: Collaborate with the Boutique Manager to conduct probationary reviews, employee appraisals and general performance feedback sessions.
* Develop the team to provide business continuity and people development; manage daily team‑related people matters, absence, sickness, holidays, rotas and lead by example at all times. Ensure the team is educated in how to use the on‑counter technology to further support the business.
* Motivate and supervise the team through a positive leadership style to build a harmonious working environment with regular updates on all aspects of their role and business performance. Manage situations that require attention, i.e. personal grooming, punctuality, poor attendance and weak sales performance.
Skills/Experience Required
* Previous retail sales management experience, ideally in a luxury environment.
* Ability to demonstrate a successful track record in leading and managing a team.
* High levels of attention to detail.
* Experience of dealing with clients/customers.
* Creative flair and problem‑solving skills.
* Excellent communication skills, both written and verbal.
* Proficient in using MS Office programs: Word, Excel, Outlook, PowerPoint.
Key Personal Qualities
* Highly organised team player, able to communicate with colleagues at all levels of the business.
* Eager to learn and share knowledge.
* Proactive attitude and flexible approach.
* Excellent time‑management, organisation and prioritising skills.
* Ability to empower a team to achieve goals and targets.
* Ability to work effectively to meet deadlines.
Please note that these are not exhaustive lists.
This role is based in the new Creed Boutique, King Street in Manchester.
Why the House of Creed?
Luxury Redefined: We do not just sell fragrances; we offer an unparalleled luxury experience that goes beyond expectations.
Innovation: Be part of a team that thrives on pushing boundaries and creating scents that resonate with a diverse audience.
Diversity and Inclusion: We celebrate differences and believe that a diverse team fosters creativity and innovation.
Career Development: Whether you are in a retail role or part of the head office team, there are plentiful opportunities for professional development and career growth.
Job Applicant Privacy Policy
Please note that by applying to this opportunity you consent to the personal data you provide to us being processed and retained by The House of Creed. Your details will be kept on our internal ATS for as long as is necessary for the purposes of recruitment, which may include your details being shared with the hiring manager(s).
Equal Opportunity Employer Statement
The House of Creed is an equal opportunity employer, and we encourage candidates from all backgrounds to apply. If you feel this is the right opportunity for you, and you can demonstrate expertise in the above areas, we look forward to receiving your application.
We very much value your interest in our company. Due to a high level of applications, we regret to only be able to contact candidates we feel are best suited for this role. Thank you for your understanding.
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