We are looking for an Associate Product Marketing Manager (GTM) to join our Accommodation division in EMEA. In this role, you will be responsible for driving go‑to‑market success for our products in the EMEA, ensuring product launches, campaigns, and sales enablement materials resonate with local audiences and deliver commercial impact. You will work cross‑functionally with product, sales, and marketing, and will be the go‑to person for ensuring products are successfully positioned and launched in the EMEA.
Responsibilities
* GTM Leadership & Execution: Own the creation and delivery of sales enablement toolkits for product launches (decks, one‑pagers, FAQs, training materials); translate product strategy and positioning into compelling campaign messaging for EMEA customers; partner with digital and marketing teams to brief, activate, and track campaigns.
* Market Research & Insights: Conduct competitor and market research with regular updates for the EMEA market; analyse sales funnel and pipeline data to identify challenges and recommend GTM solutions.
* Localisation & Customer Focus: Adapt global propositions for the EMEA market to ensure resonance with the audience; capture customer use cases and journeys to demonstrate product value; collaborate with Customer Success to identify upsell and retention opportunities and feed them into GTM plans.
* Cross‑Functional Collaboration: Act as the GTM lead for assigned products in EMEA, ensuring alignment with Product, Sales, and Marketing stakeholders; secure accountability and input from key stakeholders; track progress and ensure delivery of GTM initiatives.
Qualifications
* Experience & Market Knowledge: 3+ years in product marketing, GTM, or related enablement roles (preferably in SaaS or hospitality), with a strong understanding of the EMEA hospitality market and customer needs.
* Communication & Messaging: Excellent writing and communication skills, able to translate product features into clear, differentiated customer messaging.
* Project & Execution Skills: Strong project management abilities, comfortable juggling multiple priorities and deadlines, and able to turn strategic direction into tangible GTM assets.
* Analytical & Strategic Mindset: Curious and data‑driven, with the ability to analyse markets, competition, and customer insights to inform GTM strategies.
The Access Group is one of the largest UK‑headquartered business management software providers. It provides solutions that empower more than 160,000 small and mid‑sized organisations in commercial and non‑profit sectors across Europe, USA and APAC, giving every employee the freedom to do more of what’s important. Its innovative cloud solutions and integrated AI software experience across multiple Access products transform how business technology is used. Access employs approx. 8,500 people, continuously driving product innovation and customer service excellence.
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