Job Description
Paid Social Media Manager
Location:London Victoria or Newcastle
Full-time
Working Hours:Mon-Fri - 40 hours
Holidays:25 days plus bank holidays
We areVerisure, theleading provider of peace of mindand protection to residential and small business customers across Europe and Latin America. Our belief that its a human right to feel safe and secure has resonated with over5.6 million customersand20,000+ employeesworldwide.
As Paid Social Media Manager, you will be a crucial part of the Lead Generation team, take responsibility of managing digital campaigns, reporting, budgeting, forecasting, A/B testing, and campaign optimisation. Our Paid Social Media Manager will have experience in and be confident to:
* Take full ownership of all Display and Push Digital Campaigns
* Design and implement tests that experiment with new strategies, and
* Compile analyses to deliver improvements.
* Analyse Digital campaign performance data and provide actionable insights for optimisation.
* Produce recurrent KPI reporting of all digital campaigns, and ad hoc reporting determined by evolving business needs.
* Execute, coordinate, optimise, A/B test, and troubleshoot large-scale Digital campaigns on multiple platforms, as well as testing new platforms.
* Design, implement, and analyse experiments testing optimisation theories, including changes in bidding strategies and creative enhancements.
* Build processes that feed offline conversion data back into online campaigns for advanced targeting and optimisations
* Conduct ad research and write ad copy. Structure campaigns and ad sets, and determine the best settings for each.
* Review campaign performance daily on various social, display, native and programmatic platforms.
* Track and measure the effectiveness of digital marketing activities in all branch areas & provide analysis to the wider team with suggested action plans for improved performance.
* Continue to test new video creatives and short video platform enhancements.
* Ensure that all Paid Social and Display campaigns are optimised to bring highly targeted traffic to our website while also ensuring ROI for every channels marketing budget.
* Work alongside the digital marketing team to understand and help attribute cross-channel performance drivers and to allocate appropriate budget to digital campaigns and ensuring budget is spent with maximum ROI.
* Manage the day-to-day relationship with paid social, display, native and programmatic support teams, and with any other relevant suppliers or agencies.
* Explore new digital channels for potential expansion.
* Coordinate with the umbrella Digital Marketing Group to stay up-to-date with the most recent technologies and strategies tested on other markets, as well as promptly sharing local success stories.
Requirements:
* 3-5 years of digital marketing experience on paid social, native, display and/or programmatic campaigns, managing significant budgets over a wide number of campaigns.
* 3+ years of data analysis experience.
* Highly proficient in Excel. Knowledge of relational databases, Power BI/data visualization tools, and Python is a strong plus.
* Skilled and experienced in the use of Google Analytics, Google Tag Manager, Meta Ads Manager, and DoubleClick.
* Outstanding attention to detail.
* Needs to be able to think strategically and analytically, take intelligent risks, make connections between data trends, and be creative when needed.
* Excellent communication and project management skills.
* Copywriting skills are desirable.
* Reliable, autonomous, and organised, with a strong work ethic, and a fervent desire to learn.
* Able to prioritise multiple tasks to meet deadlines.
* Capable of adapting to a fast-changing environment and take on ad hoc projects when necessary.
* High degree of personal loyalty and integrity with the ability to inspire confidence and gain credibility.
* Previous experience in marketing in the security industry is a plus.
Benefits:
* Bupa Private Health Insurance
* Perkbox discounts
* Medical Insurance Cover and MediCash Plan
* Pension Scheme
* Birthday Off
* Transport Allowance
* Cycle to Work Scheme
* Long Term Service Awards
* 25 days annual leave plus bank holidays
* Career Progression (performance based), with a business that is rapidly growing
* Free Tea, Coffee, Hot Chocolate.
* Employee alarm discount programme (after completion of probation)
Ready to make your dream job a reality and #BeVerisure? Send us your CV and well get in touch!
ALL APPLICANTS MUST COMPLETE A DBS CHECK- PROVIDED BY THE COMPANY IF SUCCESSFUL.
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