Location
Hybrid - Office based in Leicester, LE19 1SU
Salary
Package of £105,000 - £110,000 inc. of car allowance + Up to £30,000 Commission
Contract
Full-time, Permanent
What We Offer
* 25 Days Annual Leave
* Additional Holiday Purchase
* Hybrid Working
* Life Assurance
* Vitality Private Healthcare
* Subsidised Gym Memberships
* Cycle to Work Scheme
* Discount Vouchers
* Access to Wellbeing Resources
Job Purpose
The Director of Sales will develop, lead and progress commercial opportunities to accelerate Mercia's growth and performance. You will shape and execute a focused growth strategy while evolving our commercial approach across strategy, leadership, sales performance and client development.
Responsibilities
* Develop, implement and manage the sales strategy and ensure a consistent corporate image across all channels
* Lead, motivate and develop a sales team of 15, ensuring high performance, collaboration and accountability
* Define and drive a modern, ethical and consultative sales culture aligned with professional services markets
* Identify client needs and co-create tailored commercial solutions across Mercia's Promote, Support and Train offerings
* Drive new business acquisition, secure major wins, and expand strategic accounts
* Lead forecasting, pipeline management, sector targeting and performance goal-setting to grow market share
* Plan and optimise sales lead-generation campaigns and measure performance
* Prepare and present commercial reports, including sales results and growth opportunities
* Analyse sales performance against targets to determine effectiveness and adjust strategies accordingly
* Maintain strong senior-level relationships with key accounts
* Act as an escalation point for major client discussions, ensuring exceptional standards of service
* Provide client insights to product teams to support continuous product and service improvements
* Champion the use of Salesforce to enhance targeting, pipeline management and sales execution
* Manage the sales and marketing cost budgets responsibly
* Represent Mercia professionally at senior client meetings and industry events
* Drive modernisation within the sales function, including adoption of AI-enabled tools and emerging technologies
Qualifications
* Strong B2B sales leadership experience within accounting, tax, audit, or banking/finance
* Demonstrable success in winning, growing, and developing new business
* Experience leading high-performing teams and influencing at SLT level
* Ability to operate strategically while driving day-to-day performance
* Excellent communication skills and the ability to build strong relationships across internal and external stakeholders
* A modern, analytical and client‑centric approach to sales, with strong numeracy and resilience
* A professional, calm, considerate and rational leadership style
* Awareness of AI developments and openness to using technology to enhance performance
Desirable
* Experience selling into professional services, ideally the accountancy marketplace
* Understanding of regulatory environments affecting finance, audit and tax teams
* Ability to use data and analytics to shape sales decisions
* Confidence representing the business at senior meetings and industry events
* A collaborative, cross‑functional mindset
Legal Requirements
The successful candidate must have permission to work in the role's location by the start of their employment.
Equal Employment Opportunity
As a Disability Confident employer, we shortlist all applicants who meet the essential role criteria and guarantee an interview for candidates with disabilities who meet these criteria.
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