The candidate should meet the following requirements
Job Description
Role Description
The ideal candidate will have
Head of Global Marketing - Digital Health | B2B SaaS
Hybrid (Cambridge area)
Up to £110k DOE + benefits
Are you a seasoned marketing professional, with strategic leadership experience, a 'lead from the front' mentality, and a strong background in B2B SaaS/life sciences?
You’ll be joining a science-led, global business working at the intersection of clinical research, digital technology, and data. Their platforms are used in clinical trials worldwide to measure patient outcomes accurately, both in clinic and remotely, helping accelerate drug development and improve patient health.
This role sits at the heart of the commercial leadership team. You won’t be polishing decks from the sidelines. You’ll be shaping strategy, leading a global team, and driving measurable commercial outcomes in a complex, relationship-driven market.
If you enjoy turning complex science into clear, credible positioning, building teams that perform, and holding marketing accountable to revenue, this will suit you.
What you’ll be doing
1. Owning and leading the global marketing strategy, tightly aligned to commercial goals
2. Taking full accountability for brand, demand generation, content, thought leadership, digital and events
3. Managing the global marketing budget and allocating spend based on impact and return
4. Working closely with Business Development and Inside Sales to shape messaging, campaigns, and go-to-market priorities
5. Defining and evolving market positioning in a competitive, science-led landscape
6. Building integrated demand programmes that generate qualified pipeline and support deal progression
7. Championing voice-of-customer insight to ensure campaigns reflect real buyer needs
8. Elevating the brand through credible storytelling, customer success, and thought leadership
9. Leading the annual events and conference strategy
10. Providing sales enablement that genuinely supports commercial conversations
11. Setting KPIs tied to revenue, pipeline velocity, and customer growth
12. Using data to optimise performance and guide investment decisions
13. Leading, coaching, and developing a high-performing global marketing team
14. Partnering with Legal and Compliance to ensure all activity meets regulatory and data protection standards
What they’re looking for
15. Significant B2B marketing leadership experience (typically 10+ years)
16. Background in SaaS, digital health, e-clinical, clinical trial services, or similar science-led environments
17. Proven track record of building marketing strategies that drive pipeline, deal velocity, and growth
18. Strong experience across brand, demand, content, automation, and customer engagement, with good judgement on where to focus
19. Confident translating complex or scientific concepts into clear, compelling narratives
20. Experience managing budgets and demonstrating ROI through data and reporting
21. Hands-on experience with tools such as HubSpot (or similar), LinkedIn Campaign Manager, analytics and attribution
22. Strong people leadership skills, with experience building collaborative, accountable teams
23. Comfortable influencing senior stakeholders and operating at leadership level
Most importantly, they’re looking for someone commercially sharp, curious, and comfortable operating in a fast-moving, science-led environment where trust and credibility matter.
What’s in it for you
24. A senior leadership role with genuine influence over commercial direction
25. Work that directly contributes to improving global health outcomes
26. Hybrid working: 3 days per week onsite just outside Cambridge, with flexibility beyond that
27. 26 days annual leave plus bank holidays, including a Christmas shutdown, with buy/sell options
28. Competitive pension with strong employer contribution
29. Life assurance
30. Private healthcare and cashback schemes
31. Employee Assistance Programme
This is a role for someone who wants ownership, challenge, and the chance to build something meaningful rather than just maintain what’s already there.