Lorient, Commercial Segment
We have an opportunity for a Senior Marketing Executive to join the Marketing team at Lorient, Commercial Segment reporting to the Head of Marketing – Lorient.
Lorient is a market‑leading brand specialising in high‑performance door sealing systems, designed to protect life and property across commercial, industrial, and public buildings. Backed by over 45 years of expertise, it is internationally recognised for manufacturing high‑quality fire, smoke, acoustic, and thermal containment solutions.
Job Summary
The primary objective of this role is to deliver integrated marketing activities that elevate brand awareness, drive lead generation and commercial impact; while positioning Lorient as a leading technical authority in the market.
Key responsibilities and duties
Content Creation
* Develop high‑quality marketing materials including brochures, product data sheets, presentations, website content, and campaign assets.
* Translate complex technical information into clear, engaging customer‑focused content such as blogs and white papers.
* Produce photographic and video content to enhance marketing materials.
* Work closely with internal teams to develop campaign messaging and support product launch content.
* Produce print‑ready artwork and liaise with printers, suppliers, and production teams to ensure accurate delivery.
Social Media & Digital Marketing
* Manage and grow company social media channels.
* Plan, create, and schedule content that increases engagement, brand awareness, and audience growth.
* Manage website updates through the CMS and proactively recommend enhancements.
* Monitor performance using analytics tools and optimise content based on insights.
* Support the design and delivery of email marketing campaigns.
* Collaborate with internal teams to promote projects, news, and industry insights.
* Use a range of marketing platforms and tools, including CRM systems, analytics dashboards (Matomo), content creation software (Canva), and social media management tools.
Events & Marketing Support
* Assist in the planning and delivery of industry events, exhibitions, and fire safety days at Lorient.
* Create supporting marketing materials for events including presentations, banners, and digital promotions.
* Support event logistics, promotion, and post‑event content.
Other Duties
* Oversee the organisation and development of company demonstration models and sample packs.
* Monitor competitor activity and market trends to support strategic recommendations.
* Provide marketing support to key internal stakeholders across Sales, Production, HR, Technical, and Product Management.
The ideal candidate will have:
Essential
* Degree in Marketing / Graphic Design or similar CIM qualification.
* Proven 5+ years’ experience in a marketing or creative role in a B2B environment.
* Strong proficiency in Adobe Creative Suite (Photoshop, InDesign, Illustrator) is essential.
* Basic–intermediate knowledge of motion/animation tools (e.g., After Effects or Premier Pro).
* Experience leading end‑to‑end marketing campaigns, from planning and execution to performance analysis and optimisation.
Desirable
* Creative, forward‑thinking, and meticulous in execution.
* Highly organised with strong project & time‑management skills.
* Clear, professional communicator and collaborative team contributor.
* Proactive, adaptable, and focused on finding solutions.
* Committed to continuous improvement, always looking for ways to enhance processes, workflows, and outputs.
Lorient welcomes diverse and inclusive teams. We value different perspectives and experiences and encourage all candidates to apply, confident that diversity drives innovation and success.
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