Join to apply for the Senior Marketing Manager role at Kinetik Wellbeing
This range is provided by Kinetik Wellbeing. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.
Base pay range
Location: Hybrid (3 days in the office per week, Unit 11 Perrywood Business Park, Salford, RH15JQ
Department: Marketing
Reports to: CEO
About Kinetik
Kinetik is a purpose-driven health-technology group on a mission to empower better health at home and beyond.
Our brands — Kinetik Wellbeing and BlueKit Medical — deliver trusted health solutions to consumers and professionals worldwide. From home monitoring devices to surgical kits and age-related care technologies, we make health management simple, smart and accessible.
We combine the agility of a start-up with the trust of an established brand.
Why Kinetik
* Accessible innovation: Affordable, high-quality tech that empowers everyday health.
* Purpose with impact: Partnerships with NHS‑aligned organisations and leading charities to make healthcare more inclusive.
* Global growth: Expanding in the UK, New Zealand and Southeast Asia.
* Collaborative culture: We live our values — Agile, Ambitious, Collaborative, Passionate and Trustworthy.
The Role
You’ll lead marketing for Kinetik’s consumer and professional brands. This is a hands‑on leadership role: set direction, build capability, and deliver integrated campaigns that drive brand, demand and revenue across UK and international markets.
What You’ll Do
Brand & Strategy
* Evolve and implement brand positioning and creative direction across retail, digital and international channels.
* Be the brand guardian across packaging, web, retail POS and partner assets.
Campaigns & Growth
* Lead 360° campaigns across retail, digital, social, PR, partnerships and events — from brief to measurement.
* Plan and deliver retailer marketing (e.g. Boots, Lloyds, grocers): joint business planning, co‑op, POS, and promotions.
* Own performance channels (Amazon, D2C/eCommerce): optimise content, search, media spend and conversion.
* Manage the marketing budget and forecast; allocate spend for ROI and CPA/ROAS targets.
Content & Storytelling
* Oversee creation of compelling on‑brand content (video, social, email, product pages, landing pages) that builds trust and converts.
* Maintain messaging frameworks and product claims libraries.
Partnerships & International
* Develop joint campaigns with retail and charity partners.
* Adapt strategies and assets for local markets; coordinate localisation.
* Lead and develop a small marketing team; manage agencies and freelancers for best‑in‑class output.
* Partner with Sales, Product, Quality/Regulatory and Operations to deliver commercial plans.
Performance & Insight
* Own reporting: dashboards, KPIs and actionable insight (traffic, conversion, basket size, share, category growth).
Compliance & Governance
* Ensure all claims and communications comply with MHRA Blue Guide, ASA/CAP Code, and partner/retailer guidelines.
* Champion GDPR‑compliant data use across CRM, email and analytics.
Who You Are
* 6–10 years’ experience in consumer/health/tech marketing, ideally within a fast‑growing SME or brand‑led business.
* Hands‑on leader comfortable switching between strategy and delivery.
* Strong retail marketing know‑how and proven eCommerce/Amazon performance experience.
* Commercially sharp with budget ownership and demonstrable impact on revenue/margin.
* Excellent communicator who can brief creatives, influence stakeholders and ship work.
* Experienced at managing agencies, designers and international partners.
* Purpose‑driven and motivated by improving everyday health outcomes.
Nice to have
* Shopify/BigCommerce, Amazon Seller/Vendor Central, GA4, Looker Studio, and basic HTML/CMS familiarity.
* Experience with CRM/marketing automation and product information/asset management tools.
Why Join Us
* Influence the direction of a growing international health‑tech group.
* Work directly with leadership on high‑impact projects.
* Shape the next generation of Kinetik’s brand and growth strategy.
* Be part of a business redefining accessible health technology.
What We Offer
* Competitive salary and performance‑based bonus
* Private health and wellbeing benefits
* Hybrid working (3 days in office)
* Occasional international travel
At Kinetik Wellbeing, we believe in empowering everyone to manage their health at home. As well as helping you measure when something’s wrong, our products help you monitor and manage your long‑term wellbeing, so you can live a healthier life. They’re affordable, accessible and reliable – this combined with their easy‑to‑use design means you’ll have the insight into your health that you need to live well.
REF-225 098
Seniority level: Mid‑Senior level
Employment type: Full‑time
Job function: Marketing
Industries: Wellness and Fitness Services
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