We are recruiting for an exciting newly created Head of Sales & Marketing opportunity with an award-winning luxury care provider operating across home counties.
This is a key strategic appointment created to support continued growth, occupancy performance and the ongoing development of the group's sales and marketing function.
The organisation has an excellent reputation within the sector, with a portfolio of high-quality residential, nursing and dementia care homes, including several Outstanding rated services and further developments planned.
The Role
As Head of Sales & Marketing, you will lead the group's commercial sales and marketing strategy across a portfolio of 9 homes, with a particular focus on driving occupancy growth within newer luxury developments. You will oversee the existing marketing function, support and mentor home-based CRMs and work closely with the senior leadership team to develop creative and commercially focused initiatives that strengthen enquiry generation, conversions and brand presence. This role would suit a commercially minded and relationship-driven individual who enjoys autonomy, creativity and working within a collaborative, non-corporate environment.
Key Responsibilities
Lead sales and marketing strategy across the group's care homes
Drive occupancy growth and support homes to achieve budget targets
Support and mentor Customer Relations Managers across the group
Manage and develop the existing marketing team
Work alongside external PPC and website agencies
Develop creative and innovative approaches to enquiry generation and conversion
Support homes with local networking, events and community engagement
Oversee marketing materials, branding consistency and promotional activity
Work collaboratively with Home Managers and the wider leadership team
Introduce KPI accountability and performance reporting where appropriate
Candidate Profile
Strong commercial awareness and sales mentality
Creative thinker with modern marketing ideas and approaches
Inspirational and adaptable leadership style
Comfortable working with KPIs and accountability measures
Hands-on, collaborative and proactive approach
Able to thrive within a growing, family-run organisation
Working Pattern & Benefits
Competitive salary based on experience and expectation.
Primarily Head Office based with some travel to homes as required
Hybrid working available (maximum 1 day working from home)
25 days annual leave plus bank holidays
Bonus/commission structure
Blue Light Card access
Employee discount schemes
Cycle to Work Scheme
Refer a Friend Scheme
Recognition awards and team events
Training and professional development support
Wellbeing and financial support initiatives
Interested? Contact Lisa at Bright Selection for more information.
Bright Selection advertises roles on behalf of our clients. If you do not hear back from us within 3 days of your application, unfortunately you have not been successful on this occasion, however we may keep your details on our database for future roles & if we do so you will receive an email letting you know this