Therapy Area Specialist: Neurology & Covid-19 North West England
ROLE SUMMARY
The Therapy Area Specialist (TAS) role within Primary Care Business Unit is a promotional, customer-facing position responsible for driving excellence in customer engagement, disease education and brand execution across Neurology (Migraine) and COVID treatment pathways. The TAS partners with a broad range of NHS stakeholdersincluding GPs, pharmacists, PCN leaders, community services and secondary care cliniciansto improve pathway understanding, support appropriate treatment adoption and optimise patient outcomes. Through strong clinical knowledge, insight-led conversations and compliant promotion, the TAS aims to maximise uptake of medicines in-line with local priorities while delivering agreed business unit KPIs
ROLE RESPONSIBILITIES
1. Demonstrate sustained in-depth disease, brand and environmental knowledge (patient pathway, stakeholder mapping) to deliver impactful In Call Effectiveness to maximise the value and uptake of our medicines, outcomes and ROI
2. Targeted Customer Engagement of key individual stakeholders and organisations across the patient pathway, in order to secure optimal patient access within the local NHS system, based upon the value of our medicines
3. Develop Key Clinical Experts to advocate the value of and, maximise the appropriate use of our medicines and benefits fo...