Area Sales Manager
Field-Based - South & South West UK | £55,000-£60,000 + Bonus + Benefits
An opportunity has arisen for an experienced Area Sales Manager to cover the South and South West region, focusing on the promotion and development of engineered electrical components, including preformed windings and associated electromechanical products used within motors, generators, and rotating equipment applications.
This role is ideal for a commercially driven sales professional with a strong understanding of electrical engineering or industrial components, looking to develop long-term relationships across OEMs, manufacturers, and engineering end users.
The Role
Manage and develop sales activity across the South & South West UK territory
Identify and win new business with OEMs, motor manufacturers, repair specialists, and industrial engineering customers
Maintain and grow existing accounts, ensuring long-term customer partnerships
Promote technical solutions relating to preformed windings and electromechanical assemblies
Work closely with engineering teams to provide customer-specific solutions
Prepare quotations, negotiate pricing, and manage the full sales cycle
Monitor market trends and competitor activity within the rotating equipment sector
Attend customer sites, technical meetings, and industry events
Requirements
Proven background in technical sales, ideally within electrical engineering, rotating equipment, motors, generators, or industrial components
Strong understanding of OEM and engineering supply chains
Ability to interpret technical requirements and work with engineering teams
Excellent relationship-building and account management skills
Self-motivated with strong territory management capability
Strong communication, negotiation, and commercial awareness
Full UK driving licence and willingness to travel across the region
Package
Competitive basic salary (dependent on experience)
Performance-related bonus / commission structure
Company vehicle or car allowance
Pension scheme
Ongoing technical and product training
Opportunity to join a specialist engineering business with strong growth potentialWR Engineering are the #1 recruitment partner for engineering, manufacturing & technical sales jobs. We recruit for permanent jobs UK wide.
WR is acting as an Employment Agency in relation to this vacancy