CITB Peterborough, England, United Kingdom
At CITB, your creativity will help shape the future of the construction industry. You’ll work in a supportive, forward‑thinking environment where innovative content is valued and your ideas can make a real impact. This is your opportunity to tell stories that matter; inspiring change, building understanding, and helping people across the UK develop skills for life.
Role: Content Creator
Location: Peterborough (Hybrid) – CITB operates a hybrid approach with staff attending the office one to two days per month depending on business need.
Hours of Work: Full‑time (35 hours per week)
Contract: Permanent
Grade: SC2
Interviews: Anticipated during the first two weeks of December
What You’ll Be Doing:
* Strategic content planning and development – work with business partners to plan and implement content strategies that support CITB’s goals as the Sector Skills Council and Industry Training Board for construction.
* Multi‑format content creation – produce high‑quality content across written articles, social media posts, video scripts, web copy, newsletters and multimedia assets, ensuring accessibility and inclusiveness.
* Audience‑focused content strategy – develop tailored approaches for construction employers, workers, apprentices and training providers, using behavioural science to inspire positive action.
* Digital content optimisation – create and optimise web and mobile content applying SEO best practice and staying up to date with evolving technologies.
* Performance measurement and content analytics – use the GCS Evaluation Cycle to track and evaluate engagement across platforms, refining strategies to demonstrate measurable impact.
* Collaborative content development – work with subject matter experts, policy teams and external partners to produce accurate, engaging, and authoritative content that is fact‑checked and legally compliant.
Your Experience:
* A degree or equivalent qualification in Communications, Marketing, Journalism or a related discipline – or equivalent professional experience.
* Exceptional writing and editing skills with the ability to adapt tone and style for different audiences and platforms.
* Strong understanding of GCS standards and commitment to government communications best practice.
* Solid knowledge of digital content creation, including SEO principles and platform optimisation.
* Experience producing content across multiple channels – both online and offline.
* Knowledge of accessibility requirements and inclusive communication principles.
* Experience with content management systems (CMS) and digital publishing platforms.
* Analytical skills to measure and evaluate content performance using analytics tools.
* Excellent project management skills – ability to manage multiple projects and deadlines.
* Understanding of intellectual property, copyright and legal standards for content creation.
* Strong ability to simplify complex information into engaging, accessible content.
* Experience in public sector or non‑departmental public body environments.
* Skill in video production, scriptwriting or multimedia content creation.
* Knowledge of GCS frameworks including OASIS planning and the Evaluation Cycle.
* Familiarity with behavioural science and its application in content strategy.
* Experience with AI‑driven content tools and automation platforms.
* Understanding of crisis communications and managing sensitive content.
* Experience in user research or content testing to optimise engagement.
* Knowledge of accessibility legislation and assistive technologies.
* Experience managing external content suppliers, freelancers or agencies.
* Understanding of social media management, community engagement and email marketing principles.
Special Conditions / Other Requirements:
* Occasional national travel with overnight stays may be required.
What You’ll Get in Return:
* Free onsite parking
* 25 days holiday + bank holidays + 3 days Christmas shutdown
* Generous pension scheme (up to 9% employer contribution)
* Life assurance (4x salary)
* 2 paid volunteering days per year
* 24/7 GP Services
* Professional development & funded training qualifications
* Employee Assistance Programme – because your wellbeing matters
Why Join CITB?
CITB has a clear purpose – to support the construction industry to have the skilled, competent, and inclusive workforce it needs, now and in the future. Customers are at the heart of everything we do, and our culture of collaboration and empowerment means we work across the industry, and with partners, to deliver positive outcomes with impact. We’re focused on addressing the industry's most pressing challenges – from meeting current demand to preparing for future skills needs.
Closing Date
Please note that we reserve the right to close the vacancy prior to the stated closing date. Applications will be reviewed on an ongoing basis; therefore, early applications are encouraged to avoid disappointment.
Seniority level
* Associate
Employment type
* Full‑time
Job function
* Art/Creative
Industries
* Construction and Technical and Vocational Training
Referrals increase your chances of interviewing at CITB by 2x.
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