Job Description About the Role We’re looking for a UK-based, data-driven Sales Development Representative to accelerate top-of-funnel pipeline growth across the EMEA region. You’ll bridge marketing and sales by identifying, engaging, and qualifying prospects through intelligent, persona-aligned outreach. Your work will directly impact revenue and pipeline health while continuously improving through AI and Data-insights. This role is ideal for someone who thrives on KPIs, embraces experimentation, and sees AI not as a trend—but as a daily performance tool. Job Requirements Qualifications 2 years in Sales Development, Business Development, or similar B2B SaaS sales role - Experience in the cybersecurity, compliance, or cloud software environment preferred Hands-on proficiency with CRM (Salesforce and HubSpot) and sales engagement platforms Proven track record of hitting KPIs in a structured, goal-oriented environment Fluent in English; additional European languages (e.g., German, Dutch, French) a plus Based in the UK with eligibility to work and willingness to travel occasionally Skills & Attributes KPI Obsessed: You track performance daily and optimize relentlessly AI-Native: You leverage tools to improve quality, speed, and personalization Curious Communicator: You ask great questions and listen actively Buyer-Aligned: You understand enterprise IT, security, and compliance priorities Collaborative & Coachable: You’re a team player who welcomes feedback and acts on it Job Responsibilities Key Responsibilities KPI-Driven Pipeline Generation Qualify marketing-generated leads based on scoring models and buying intent Initiate strategic contact with decision-makers via phone, email, and LinkedIn Monitor performance and refine prospecting approaches based on conversion data and engagement insights Persona-Based Messaging & Engagement Craft and deliver personalized messages aligned to buyer personas (e.g., CISO, CIO, Compliance Officer) Adapt tone, timing, and messaging to reflect regional and industry-specific pain points AI-Powered Efficiency & Execution Use generative AI tools for prospect research, personalization, objection handling, and call preparation Automate and A/B test messaging strategies to optimize connect rates and conversion outcomes Discovery, Qualification & Sales Handoff Conduct qualification conversations to uncover need, urgency, and buying authority Coordinate meetings with Account Executives and ensure CRM records are complete and up to date Independently manage smaller opportunities where applicable Data-Driven Optimization & Collaboration Track and report key performance metrics: activity volume, conversion rates, meetings booked, pipeline influenced Share structured feedback with Marketing to improve targeting, campaigns, and content Collaborate with Sales leadership on messaging consistency and feedback loops Job Benefits Private Medical Insurance (Bupa): Full coverage for you and your dependents, including 24/7 video consultations. Pension Scheme (Aviva): 3% employer and 4% employee contribution based on OTE. Bereavement Counselling: 24/7 helpline plus up to four sessions with qualified counsellors. Probate Helpline: Access to expert legal advice on wills and probate matters. WeCare Programme: Online GP, mental health, legal and financial support for you and your household. myStrength App: Personalised mental wellbeing support via mobile app. Toothfairy Dental App: On-demand dental consultations (£25 per appointment, employee only). Referral bonuses and employee stock options for everyone.