Head of CRM - High Growth FinTech £110,000 - £125,000 bonus London (3 days per week) We've partnered with a leading high-growth FinTech-up undergoing a major transformation across performance and lifecycle marketing. With strong foundations already in place, they are now looking for an Associate CRM Director to take ownership of the function and elevate it into a truly best-in-class, commercially driven engine This is not a maintenance role. It's a build, scale and optimise opportunity for someone who wants real ownership and impact. The Role You'll take full ownership of CRM strategy and execution across a key market, leading a small, capable team and working closely with senior stakeholders across marketing, product and technology. The focus is on driving revenue and retention, building high-performing lifecycle programmes, embedding automation and AI into campaign execution, and moving quickly from idea to build, test and optimise. This is a hands-on leadership role where you'll be expected to lead from the front, not sit above the detail. What You'll Be Doing Own and evolve the end-to-end CRM strategy, aligned to commercial growth targets Build and optimise multi-channel lifecycle journeys including onboarding, engagement, reactivation and cross-sell Drive segmentation and personalisation at scale Implement and scale AI-driven workflows to improve speed and efficiency Establish a fast-paced testing and experimentation culture Define and own CRM KPIs tied directly to revenue and customer value Lead, coach and develop a high-performing CRM team Partner closely with performance, product and martech teams What They're Looking For Strong CRM leadership experience within a high-growth or fast-paced environment Proven track record of building and scaling lifecycle programmes, not just optimising Commercial mindset with a focus on revenue, retention and customer value Hands-on experience with modern CRM platforms such as Braze or similar Experience leveraging automation and AI within CRM workflows Comfortable operating at both strategic and executional level Strong stakeholder management and cross-functional collaboration Why This Role High ownership and autonomy Opportunity to shape and scale a modern CRM function AI and automation at the core of the roadmap Fast-moving, ambitious environment Clear impact on revenue and growth *Rates depend on experience and client requirements