Job Description
Version 1 is looking for a dedicated Partner Marketing Manager to take immediate ownership of the strategy, development, and execution of various partner marketing programs and relationships. We expect you to enhance marketing programs that build awareness, create demand, and measure results.
You will act as the main interface between our strategic partners and work closely with cross-functional teams, including sales, partner management, content, design, product, and performance, to ensure the effective execution of campaigns and initiatives that drive business growth.
In this role you will:
1. Work with Sales and Partner stakeholders within Version 1 to identify, nurture and close opportunities presented through partner engagement and marketing.
2. Plan and execute demand generation activities with all Partners via a structured campaign management approach.
3. Manage Partner Marketing campaign forecasts, funding options and budgets to effectively to achieve business goals.
4. Identify sources of content, support, and infrastructure available from the Partners and leverage these effectively.
5. Manage the logistics and execution of partner events including internally hosted, 3rd party tradeshows, and virtual events
6. Produce partner related content such as case studies and win wires to drive partner channel sales and awareness.
7. Recommend solutions to develop joint marketing plans with partners by researching consumer behaviour trends, target audience, demography, etc.
8. Evaluate the performance of partner marketing programs and recommend improvements.
9. Review and refine partner presence on website and key partner portals.
10. Create internal and partner sales enablement for joint solutions.
Qualifications
11. Experience in a similar B2B IT Services marketing role.
12. Understanding of the IT market, market trends, key players, and industries.
13. Experience of Partner and Channel Marketing disciplines and demonstrable marketing competencies.
14. Understanding of partner driven marketing campaigns, audience generation and segmentation of customers.
15. Able to work under pressure and to tight deadlines.
16. Innovative and creative thinker with ability to initiate and manage own projects with outstanding execution.