Global CRM/Loyalty Manager - Henley on Thames (Hybrid - 3 days onsite) - £55K + great benefits - Perm
Great opportunity to build and own a global CRM and loyalty strategy in a collaborative, inclusive company culture with loads of training and development opportunities.
We’re looking for an experienced and strategic Global CRM/Loyalty Manager to join the team of a growing Henley based B2C business.
You’ll be responsible for shaping and delivering a global CRM and loyalty strategy that enhances the customer experience, improves retention, and drives long-term value.
Working cross-functionally across marketing, eCommerce, retail, and external partners to bring innovative, data-led CRM initiatives to life.
Key Responsibilities
Develop and execute the global CRM strategy and customer lifecycle communications.
Lead the design, launch, and optimisation of our first loyalty programme.
Manage the email marketing calendar, including campaign planning and A/B testing.
Identify data opportunities for deeper customer segmentation and personalisation.
Collaborate with internal teams and agencies on CRM and data integration projects.
Analyse CRM and loyalty data to drive insight-led improvements and performance.
Support in-store clientelling and create scalable CRM tools for retail teams.
About You
Strong experience in CRM, ideally in a B2C or D2C environment.
Hands-on knowledge of CRM platforms (e.g. Klaviyo, HubSpot, Shopify).
Data-driven with the ability to interpret insights and optimise campaigns.
Excellent communication and stakeholder management skills.
Comfortable working across global teams and multiple projects simultaneously.
Detail-oriented with strong organisational and process management abilities.
Creative and curious mindset with a passion for marketing innovation.
Desirable Skills
Familiarity with loyalty programme design and implementation.
Background in premium, luxury, or lifestyle brands (is a nice to have )