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Social media marketing growth specialist

Islands
Ben Alistor
Marketing
£40,000 - £48,000 a year
Posted: 17h ago
Offer description

About Us

We help creators and business owners grow their online presence, generate leads, and monetize their expertise.

We're now looking for a Social Media Growth Manager who can take full ownership of our social media strategy — diagnosing why views and impressions aren't scaling, and building creative campaigns that drive consistent growth.

This isn't just about posting content. We're looking for someone who can analyze, strategize, and execute growth campaigns across YouTube, TikTok, Instagram, and LinkedIn.

You'll be responsible for uncovering why content isn't performing, experimenting with new ideas, and leading initiatives that dramatically increase reach and engagement.

Key Responsibilities

* Audit current content performance and identify bottlenecks (titles, thumbnails, hooks, distribution, etc.).

* Develop and own the entire growth strategy across YouTube, TikTok, Instagram, and LinkedIn.

* Design and run growth campaigns (e.g. "30 Shorts in 30 Days," collaborations, trend hijacking).

* Oversee creative direction for thumbnails, hooks, and storytelling formats.

* Test and optimize titles, scripts, and content angles to maximize CTR and watch time.

* Stay ahead of algorithm changes, platform trends, and competitor strategies.

* Set KPIs for impressions, engagement, and subscriber/follower growth — and take accountability for hitting them.

* Collaborate with the founder to align growth campaigns with offers, funnels, and community goals.

* Ad hoc tasks to increase the amount of lead flow to the business

Requirements

* Proven track record of growing social media channels (ideally YouTube + short-form).

* Strong understanding of algorithm dynamics and growth tactics.

* Experience designing and leading campaigns that drove significant view/traffic growth.

* Creative storyteller who can spot angles in trending topics and align them with brand positioning.

* Strong analytical mindset - able to turn metrics into action.

* Excellent English communication skills (copywriting, scripting, hooks).

Nice to Have

* Experience in the creator, coaching, or consulting niches.

* Ability to manage and guide a small execution team (video editor, thumbnail designer, VA).

* Knowledge of funnel growth (email, community, lead gen).

* Knowledge of Meta or Google Ads

What We Offer

* Competitive salary: £2,500–£4,000/month depending on experience.

* Remote-first role with full flexibility.
• Autonomy to lead and implement your own ideas.

* The chance to work directly with a fast-growing creator/consulting brand.

* Clear performance-based incentives as growth scales.

Job Type: Full-time

Pay: £2,500.00-£4,000.00 per month

Application question(s):

* Have you worked with creators, coaches, or consultants before?

Experience:

* Social media marketing: 1 year (preferred)

Work Location: Remote

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