Collinson Group is a global leader in drivingloyalty and engagement for many of the worlds largest companies.Predominantly through the provision of travel related benefitswithin a market leading digital travel ecosystem. The group offersa unique blend of industry and sector specialists who togetherprovide marketleading experience in delivering products andservices across four core capabilities: Loyalty Lifestyle Benefitsand Insurance.
The group provides unrivalledinsight and expertise around affluent consumers and frequenttravellers creating and delivering products and services nowaccessible to over 400m end consumers.
We havemore than 25 years experience with 28 global locations servicingover 800 clients in 170 countries employing 1800people.
We have been bringing innovation to themarket since inception from launching the first independent globalVIP lounge access Programme Priority Pass to being the first tosell direct travel insurance in the UK through Columbus Direct andcreating the first loyalty agency of its kind in the travel sectorwith ICLP. Today we still invest heavily in innovation to ensurethat we continue to deliver superior customerexperiences.
Key clients include: Visa MastercardAmerican Express Cathay Pacific British Airways LATAM Flying BlueAccor EasyJet HSBC Chase HDFC.
Our mission isfocused on doing good beyond profit which for us means we seek outopportunities for our people to share in our success and that wegive back to the communities and people within which wework.
Never short of ambition the success of ourbusiness is delivered through the diverse and talented team of over1800 colleagues globally.
Purposeof the job
As aSalesforce Marketing Cloud Consultant you will bring strongtechnical functional and product expertise to deliver effectivesolutions to clients and the business.
You willbe taking the lead on designing and delivering platform solutionsproviding technical support platform development and pushing bestpractice on client accounts.
As well asthe above you will work closely with the Principal Marketing CloudConsultant to shape develop and grow the team within thebusiness.
KeyResponsibilities
* SalesforceMarketing Cloud implementation configuration data migration andworking with Marketing Cloud Connect and otherIntegrations
Lead requirements gathering solution designand writing statements of work
Communicate projectconcepts and outcomes to client projectstakeholders
Design and delivery of solutions in EmailStudio
Design and implement for automated email/mobilejourneys using Email Studio Mobile Studio Automation Studio andJourney Builder and advise clients on how to optimizefurther
Experience in reporting and analysing emailactivity using Email Studio reports and JourneyBuilder
Proficiency with Data Views and Discover Reportswithin Analytics Builder Einstein Engagement
Design and/orbuild integrations between Marketing Cloud and 3rd partyapplications or data sources
Conduct user training andactively promote user adoption of Marketing Cloud
Trackrecord for delivering marketing automation projects in a fastpacedenvironment and able to successfully keep todeadlines
Ability to work with clients to design customerjourneys and associated data models.
Extensive experiencewith Marketing Cloud Studios & Builders most importantlyEmail Studio Content Builder Journey Builder and Automation Studioand ideally also Cloud Pages and Mobile Studio
Experiencewith Interaction Studio and the ability to handle UI tasks such asWeb campaign management
Conceptual understanding to beable to establish data models work with APIs andconfigurations
Knowledgeskills and experiencerequired
Certifications
* SFMCemail Specialist (must have)
* SFMC administrator(must have)
* SFMC consultant (musthave)
* SFMC developer(bonus)
Essential
* Knowledgeof 1 of the 6 programming languages in SFMC: AMPScript HTML and CSSSSJS and/or Javavscript SQL (Query Studio experience) Or GuideTemplate Language).
* Active in the SalesforceTrailblazer community and management ofcertifications
Desirable
* Implementationexperience of Datarama Interaction Studio Salesforce CDPAdvertising Studio LoyaltyManagement
* Experience of leading/mentoring andor facilitating knowledge sharing in a class/workshopsetting
* SF Einstein and AI/ML exposure andusage
* Web design and UIexperience
* Experience working with JIRAConfluence and MicrosoftTeams
PersonSpecification
* Highlevel of accuracy and attention to detail excellent follow throughand reliability
* Exceptional customer focus andability to work under pressure; ability to maintain awareness ofand seek to meet the needs and wants of the customer without beingprompted
* Ability to bridge communicationsbetween technical and business focussed groups
* Effective and Skilled listener with ability to remainfocussed whether engaged facetoface or on a multitimezoneinternational forum
* A creative innovativeperson that likes getting stuck in and is keen to learn andgrow
* Analytical mindset including strong dataacumen
* Ability to work in a lean and agilefashion while dealing with frequently changing priorities
* Ability to operate independently in aproactive manner
* Experience dealing withconflicts and managing resolutions while maintaining a professionaland composed demeanour
* Excellent peopleskills
* Flexible on process but committed toimpact
* Data and tech savvy
* Passionate about marketing automation and innovationaroundit
Collinsonis an equal opportunity employer and welcomes differences in alltheir forms including: colour race ethnicity gender identity sexualorientation neurodivergence family status age individuals withdisabilities and people from all backgrounds cultures andexperiences as we strongly believe this contributes to our ongoingsuccess.
We are focused oncontinually evolving our purpose driven high performing cultureproviding an environment where our people have the opportunity toachieve their full potential and do interesting and meaningfulwork. Our company values are: Act smarter Do the right thing Oneteam and Be insight led. These help guide everything we dointernally in terms of how we think act and interact right throughto how we deliver value to our customers and clients.
In your application pleasefeel free to note which pronouns you use (For example she/her/hershe/him/his they/them/theirsetc).
If you need any extrasupport throughout the interview process then please email us at
We also have our very ownBeacons (Domestic Abuse Advisors) supporting within each of ourglobal offices. Our Beacons will be your point of contact if you orsomeone you know needs support.