About
PAID SOCIAL SPECIALIST
Are you looking to channel all of your creativity into taking our thriving marketing agency, which has a focus on the iGaming sector? If you are dedicated to the Paid Media space and are a keen Paid Social Specialist, this position could be for you.
* 4+ years' experience in Paid Social.
* Hybrid - Stoke on Trent
* Up to £45K + Perks.
WHO ARE WE?
We are a young and dynamic company managing multiple websites and apps. Our goal is to deliver top-quality information across various platforms. Our core focus lies in the gambling and gaming industry, particularly mobile apps and websites. We cover sports betting, casinos, poker, bingo, e-sports, live casinos, and more.
We strive to create a welcoming environment, where progression is encouraged for our employees. Due to our constant expansion, we are seeking to add a Paid Social Specialist to the team.
WHAT WILL YOU BE DOING?
We are looking for a skilled Facebook Ads Specialist with expertise in the gambling niche. The ideal candidate will manage and optimize Facebook ad campaigns specifically for the online gambling industry, ensuring compliance with platform regulations while driving high-quality traffic.
As the Paid Social Specialist, responsibilities include advertising, forecasting, analyzing, strategy development, and staying up-to-date on the latest Paid Social practices.
Responsibilities
1. Develop, launch, and optimize Meta Ad campaigns targeting potential buyers.
2. Generate engaging ad copy and design for gambling products.
3. Evaluate campaign performance and refine strategies to optimize ROI.
4. Ensure all campaigns comply with Facebook's advertising guidelines, especially for gambling content.
5. Collaborate with Content and Design teams within the organization.
6. Monitor audience insights and data.
7. Conduct A/B testing on ad elements to optimize performance.
8. Manage ad budgets efficiently.
WE NEED YOU TO HAVE
1. 4+ years in a Paid Media position.
2. 4+ years of Paid Social experience.
3. Highly strategic mindset.
4. Experience in iGaming is highly desirable.
5. Excellent communication skills.
6. Proficiency with Google Analytics and Google Ads.
7. Meta Ads experience is essential.
8. Great teamwork skills.
TO BE CONSIDERED AS A PAID SOCIAL SPECIALIST
Please apply online or email me directly. For further information, call 07719 067 562. By applying, you consent to us processing your application for this role. Note: This role does not offer sponsorship and is only open to applicants with full UK work rights.
Skills: Paid Media, PPC, Paid Social, Strategy, Search, Shopping, Display, Google Analytics, Meta Ads
Nice-to-have skills
* Facebook Ads
* Google Analytics
* PPC
Work experience
* Social Media
Languages
* English
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