Our work on brand strategy
We work with organisations helping to shape a better society, from improving school food and protecting children in war to conserving the ocean.
Our role is to help them express their value more clearly. The issue is not the strength of their work, but how they talk about it: the positioning is too broad, the language too abstract, or the message too full of jargon to connect.
That matters because our clients need to reach more than one audience. They may need to influence policymakers while also building trust with donors, partners, media and others around them.
We help clients define what sets them apart and turn that into a brand that people can understand and respond to. In practice, that means giving them language they can actually use in the policy world, not just something theoretical. It helps them speak about their work clearly and credibly, stand out from similar organisations, and stay on top of mind with the people who shape decisions, so they are better placed to influence policy.
The job
We want a creative brand strategist who treats a brand as a functional tool.
You will help clients, from think tanks to charities to research organisations, move beyond technical sector speak by building end-to-end strategies rooted in research but delivered with a unique voice. You will create the positioning statements and the overall brand architecture that give these organisations a distinct personality, building on their core values to make sure they feel authentic.
We want someone who won’t shy away from testing whether a client should be bold and authoritative, or lead with an emotional narrative to influence the right people.
What we don’t want is someone comfortable with the bland stuff. We are not looking for someone who imposes their own idea of what a brand should be. The best brand work comes from listening closely to how clients describe what they do, helping them refine and articulate it, and shaping that into something clear and distinctive. The brands you create need to go beyond words; you will create a brand that helps clients live it in practice.
What we are looking for:
In addition to the above, you will have:
* A background in running brand audits, including stakeholder interviews, competitor research, and workshops to identify where a brand sits now and where it needs to go.
* Skill in translating technical policy language into a clear, creative written brand strategy that a client’s communications and design teams can use.
* Confidence in turning strategy into actionable briefs for designers for visual identity development.
* Experience serving as the main point of contact for clients, managing their expectations, and offering constructive pushback when necessary.
If you feel like you don’t meet 100% of the criteria, please don’t let that stop you. If you love the sound of this role and have a strong foundation in developing brand strategies, we would love to hear from you.
Note: This is an immediate hire. We are reviewing applications on a rolling basis, so please don't wait to apply.
Why Cast from Clay?
The kinds of people that thrive at Cast from Clay are intellectually curious, are open to challenge, and care about the details. Most importantly, they prize clarity of thought. In today’s world we are overwhelmed with information and content. Knowing what they think and being able to explain why is, to our minds, one of the most important skills of today.
It’s worth saying that we don’t care what your political views are, as long as you have some–the team has a mix of views.
What we offer
We offer a competitive benefits package for all our positions, including enhanced parental leave, sabbaticals, and training budgets.
* Office: we work from our offices in Vauxhall on Tuesdays and Thursdays. You’re welcome to use the office more frequently than that if you wish.
* Home office allowance: we’ll make a £150 contribution towards kitting out your home workspace.
* Flexible working: tell us how you work best and we’ll do what we can to make it happen – including if you want to spend time working from abroad.
* Monthly team socials: we like spending time together so every few weeks we come up with ideas for things to do together. That’s included board games over pizza, ice skating, movie nights, playing a VR game together and going on llama safari at our local city farm.
* Training: you’ll get up to £500 annual training budget to spend on your professional development.
* Pension: we will pay 5% of your salary, matching the 5% you pay, to make a total of 10% annual contributions.
* Holidays: we offer 25 days holiday per year, plus bank holidays, and we close the office over Christmas.
Interested?
If this sounds like you, please send us:
1. Write one paragraph about a brand you’ve worked on that you are proud of and explain why.
2. Your CV (no more than 2 pages).
We expect to receive a lot of applications for this role. To help yours stand out, please give us a couple of sentences in your email as to why you want to work at Cast from Clay.
It’s also worth saying that we want to hear your genuine voice, so please don’t use AI to write this. Not least because there will be lots of people who will use AI, and it’s always amusing for us when a bunch of very different people all write the same thing…!
Things to note
* You need to have permission to work in the U.K. already - we cannot sponsor visas for this role.
* We are an equal opportunities employer and we are determined to ensure that no applicant or employee receives less favourable treatment on the grounds of gender, age, class, disability, religion, belief, sexual orientation, marital status, or race, or is disadvantaged by conditions or requirements which cannot be shown to be justifiable.