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Marketing insight analyst

Loughborough
Currys
Insight analyst
Posted: 20 January
Offer description

Marketing Insight Analyst


Loughborough Contact Centre
Permanent
Full Time
Grade 3



At Currys we’re united by one passion: to help everyone enjoy amazing technology. As the UK’s best-known retailer of tech, we’re proud of the service our customers receive – and it’s all down to our team of 25,000 caring and committed colleagues. Working as one team, we learn and grow together, celebrating the big and small moments that make every day amazing.


As an integral member of the team, you will be involved in data manipulation, reporting and budgeting to drive improvements to site performance that supports commercial decision making and delivery of budgeted KPI’s.

You will provide support to the Marketing and Commercial teams. Your responsibility will be to maximise profitability through insight and recommendation, whilst improving visibility across a multi-channel ecommerce site of performance. Responsibilities will include analysing traffic, orders, sales and behavioral data to ensure continuous and measurable improvement, reporting on site performance using web analytics tools (Google Analytics) giving recommendations and owning/maintaining daily, weekly and monthly KPI packs. You will also play your part in managing more technical offer tagging and measurement as and when needed of bespoke campaigns. You will be involved as a subject matter expert in analytical elements of projects as and when required.


Key Responsibilities:



* Process and upload data sets across various systems including SQL and Google Analytics
* Ensure the integrity of data, through automated extraction, manipulation, processing, analysis and reporting
* Develop, implement and maintain a full reporting suite, including bespoke KPI dashboards at various levels
* Produce both bespoke and BAU decks for senior leaders and channel managers, adding insight whilst driving and communicating the wider channel strategy
* Provide analysis of strategy results, thereby maintaining an environment of continuous and measurable improvement


Required Skills & Experience:



* Ability to build and maintain marketing business intelligence dashboards and reports
* Ability to confidently present analytic findings at executive level
* Data mining from large databases using SQL tools or business intelligence platforms and data-warehousing
* Advanced proficiency across Microsoft Excel, Access, PowerPoint
* Self-motivated, exceptional problem solving and analytical skills with the ability to maintain the highest standard of integrity, accuracy, and precision
* Demonstrated ability to drive innovation and think creatively for hidden solutions
* Strong communication, presentation, and influencing skills
* Knowledge of SQL and SQL server desirable
* Knowledge of Google analytics desirable



Why join us:

We know our people are the secret to our success. That's why we're always looking for ways to reward great work. You'll find a host of benefits designed to work for you, including:


* 25 days annual leave (plus bank holiday entitlement)
* Life Assurance
* Staff discounts and offers


Join our team and we'll be with you every step of the way, helping you develop the career you want with new opportunities, on-going training and skills for life.



Not only can you shape your own future, but you can help take charge of ours too. As the biggest recycler and repairer of tech in the UK, we’re in a position to make a real impact on people and the planet.



Every voice has a space at our table and we're committed to making inclusion and diversity part of everything we do, including how we strengthen our workforce. We want to make sure you have a fair opportunity to show us your talents during our application process, so if you need any additional assistance with your application please email careers@currys.co.uk and we'll do our best to help.

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