Job Description
Role: Short Term Rental Sales Manager
Location: Brackmills, Northampton
About Rushlift Ltd
Rushlift is a leading provider of innovative customer-focused solutions in materials handling equipment, mechanical services and fleet management. Rushlift provides impartial advice to enable customers to maximise the effectiveness of their industrial equipment fleets, through either long-term hire contracts or servicing and repair arrangements.
In addition to providing all types of forklift trucks, from powered pallet trucks to wire-guided systems, Rushlift hires and maintains a wide range of industrial equipment such as sweepers, mobile plants, and lorry loader cranes.
About the role:
The Short Term Rental Sales Manager is responsible for driving rental revenue growth through the development and management of short term rental (STR) opportunities for the Rushlift MHE business. This role leads the commercial STR sales function, working closely with Asset & STR Manager to ensure fleet availability, pricing strategy, and customer service levels are aligned with business targets.
Your key responsibilities will include:
* Drive short term rental revenue by identifying and converting rental opportunities across key sectors.
* Manage inbound and outbound sales activity, including customer quotes, negotiations, and contract closure.
* Support development of regional rental campaigns and tactical fleet promotions.
* Build and maintain strong relationships with existing and new STR customers.
* Ensure high levels of service responsiveness and customer satisfaction.
* Act as the main point of contact for customer queries, pricing, and issue resolution.
* Work with Asset & STR Manager to develop pricing models that optimise revenue and utilisation.
* Monitor competitor activity and market trends to inform pricing and promotional strategies.
* Support margin improvement initiatives and value-added services.
* Liaise with STR admin, logistics, and service teams to ensure on-time delivery, rehire coordination, and equipment availability.
* Communicate upcoming rental demands and fleet requirements.
* Support asset disposal planning and upselling of used equipment.
* Track sales pipeline and performance using CRM systems.
* Provide regular forecasts and revenue updates to management.
* Contribute to business planning and growth projections.
What we are looking for:
* Experience in capital equipment, plant hire, or MHE rental sales
* Experience in short term rental commercial environments with high-velocity fleet turnover
* Strong B2B sales and negotiation skills
* Excellent relationship-building and account management capabilities
* Knowledge of asset-based rental or leasing models
* CRM and rental system proficiency
What we offer:
Competitive Salary Package
Contributory Pension Scheme
Enhanced Parental Policies
Life Assurance
On-site parking
Employee Welfare Scheme – Vouchers for birthdays/weddings/children/studies/long service etc
Employee Assistance Programme giving you access to Retail/Health/Gym discounts, confidential counselling and advice, Cycle2Work Scheme, and much more…
What Happens Next?
Once you have completed your application, our People Team will initially consider your skills and experience based on your CV and application. If suitable, our team will then contact you to advise you of the next stage.
We will ensure that all our resourcing processes are fair, transparent and consistent across the UK.
We want to ensure that the candidate experience is of the highest professional standard.
Rushlift is committed to providing equality of opportunity for all employees. Furthermore, we aim to ensure our workplaces are free from discrimination and that not only employees but also our potential future employees are treated fairly and with dignity and respect. We will ensure that equality of opportunity maintains a high profile in our Organisation.
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