Our client are a fast growth Manchester business.
As a CRM Executive, you will help enhance customer communications. Reporting to the CRM Manager, you’ll support CRM system setup and maintenance, ensuring marketing efforts are data-driven and fully integrated.
If you're ambitious, analytical, and passionate about CRM and digital marketing, this could be the role for you.
Your Key Responsibilities
* Triggered Communications: Review and improve the setup of automated communications across all brands.
* Performance Monitoring:Track CRM campaigns, ensuring accuracy and effectiveness.
* Data Analysis: Collaborate with the Analytics team to gain insights beyond basic metrics, linking data to customer segmentation.
* Lifecycle Programs: Develop and implement email programs aimed at maximising customer retention and reducing churn.
* Promotional Campaigns: Manage the end-to-end process of promotional emails, from planning and creation to testing, deployment, and analysis.
* CRM Campaigns: Oversee CRM initiatives and establish relevant campaigns for our White Label brands.
* Customer Journey Optimisation: Map and enhance customer journeys, identifying churn points and implementing improvements.
* Cross-Functional Collaboration: Work closely with IT, Customer Service, and Marketing teams to ensure cohesive and effective communication strategies.
What we’re looking for
* Experience: Ideally 1+ years in a CRM or email marketing role with campaign management and data analysis experience.
* Technical Skills: Proficiency with email marketing platforms; knowledge of HTML and cross-device email testing is a plus.
* Analytical Mindset: Strong numerical and analytical skills, with the ability to derive actionable insights from data.
* Communication: Excellent verbal and written communication skills, capable of articulating complex information clearly.
* Organisation: Ability to manage multiple projects, prioritise tasks, and meet tight deadlines.
* Team Player: Collaborative attitude with strong interpersonal skills, fostering positive relationships across departments.
* Attention to Detail: Meticulous and methodical approach to work.
* Proactivity: Self-starter with a passion for innovation and continuous improvement in the CRM space.
What you’ll gain
* Professional Growth: Gain hands-on experience in CRM strategy and develop your career within a dynamic company.
* Meaningful Impact: Play a key role in shaping the customer engagement approach of a market-leading organisation.
* Innovative Environment: Thrive in a forward-thinking workplace that encourages creativity and experimentation.
* Supportive Team: Join a collaborative team committed to excellence and continuous development.
Excellent package on offer.