SENIOR MARKETING ANALYST - LONDON UP TO £75,000 THE COMPANY I have partnered with a globally renowned marketplace on a key Marketing Analytics hire. THE ROLE The successful Senior Marketing Analyst responsibilities will include: Analyse marketing performance across BTL and ATL channels, covering attribution, incrementality, causal inference, and personalisation Conduct post-campaign analysis for a variety of campaigns, including brand and tactical initiatives Build and maintain dashboards and reporting tools, primarily in Looker Provide clear, actionable insights through strong data storytelling to marketing and commercial stakeholders Support personalization and segmentation strategies through advanced data analysis Collaborate with marketing and commercial teams to ensure analytics drive meaningful business impact YOUR SKILLS AND EXPERIENCE The successful Senior Marketing Analyst will have the following skills and experience: Experienced in marketing analytics across BTL and ATL channels Strong skills in SQL and experience with a data visualization tool (Looker preferred, but flexible) Expertise in marketing attribution, incrementality testing, causal inference, personalisation, segmentation, and post-campaign analysis Excellent insight generation and data storytelling skills, with the ability to clearly communicate findings to non-technical audiences THE BENEFITS The successful Senior Marketing Analyst will receive a salary of up to £75,000, plus an array of additional benefits. HOW TO APPLY: Please register your interest by sending your CV to Harry Mincer via the apply link below.