The Audience Designer is a hands‑on role, creating and delivering customer audiences and journeys across all channels. Using Adobe Experience Platform you'll build, test, and run campaigns that keep customers at the centre of every decision we make. This role is about execution and craft—making sure journeys are built correctly, audiences are accurate, and campaigns land seamlessly.
Responsibilities
* Build customer segments in Adobe AEP based on briefs from stakeholders
* Add value by recommending improvements and best practice to audience design
* Define decisioning logic, branching rules, timing, frequency, suppression rules; run test and learn experiments (A/B splits, subject lines, send‑time optimisation)
* Check data accuracy, troubleshoot journey issues, and liaise with Tech/Data if something breaks
* Ensure real‑time or near‑real‑time triggers (e.g. behavioural events) feed into journeys
* Understand (or coordinate) API, event, streaming, batch integrations
* Stay current with Adobe product roadmap, emerging capabilities, industry best practices
* Pilot new use cases (real‑time personalization, predictive journeys, AI decisioning)
* Maintain audience catalogue and documentation
* Recommend process improvements
* Champion customer‑first thinking in audience design
* Hands‑on experience with Adobe Audience Manager, Adobe Experience Platform / CDP, Adobe Journey Orchestration / Adobe Campaign (or equivalent)
* Understanding of APIs, streaming/event data, identity resolution
* Ability to write or collaborate on SQL / scripting / logic for segmentation
* Track record of running tests, optimisation, iteration
* Awareness of GDPR and data privacy regulations in a customer context
You might know us as a supermarket, technology company or even for our award‑winning mobile network. Truth is, we’re all of those things, and much more. Our colleagues work with one goal in mind, helping to make every day a little better for our customers, colleagues and communities all over the world. No two customers are the same, neither are our colleagues.
At Tesco, we champion a balance that lets you thrive both in and out of work. Spend 60% of your week collaborating with colleagues at our office locations or local sites and the rest remotely. Whether you're just kicking off your career, juggling passions, or navigating big life events, we're here to support you. We always welcome a conversation about flexible working, so talk to us throughout your application about how we can support.
We’re proud to be an accredited Disability Confident Leader, where everyone’s welcome. That’s why we commit to providing a fully inclusive and accessible recruitment process. If you need support with your application, click here for more information. And if you're interested in joining our team but don't tick every box, don't let that hold you back from applying.
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