Job Title: TikTok Shop & Creator Commerce Manager
Location: Hybrid (Central London office near Tower Hill)
Descriptio
nPetLab Co. is the world leader in the DTC pet supplement market, 9-figure revenue, profitable and rapidly growing globally
.We're hiring a TikTok Shop Lead to supercharge our creator commerce efforts on TikTok Shop. Since launching our US TikTok Shop at the end of 2024, we've seen phenomenal growth - generating over £1 million in GMV and building out a group of engaged creator communities in our space. This role is all about taking that momentum and scaling it further as a revenue-driving machine
.This is not traditional influencer marketing. It's performance-first, commercially focused, and accountable to real sales. You'll design and lead a high-performing TikTok Shop strategy, built on high-volume content production, creative iteration, and continuous performance optimization
.You'll identify top-performing creative formats, develop revenue-led briefs, and scale creator challenges and incentives that move the needle. Collaboration is key - you'll work cross-functionally with creative, paid media, and agencies to maximise performance and own the growth of TikTok Shop at PetLabCo
.
Who Will You Report Int
o?Hi, I'm Forest, VP of Marketing at PetLab Co. Since launching our TikTok Shop, we've generated over £1M in GMV and built an incredibly promising growth channel - now we need someone to take full ownership and scale i
t.This role is critical to our strategy going forward. You'll work directly with me to grow our US TikTok Shop into one of our most important acquisition and revenue channels. We're looking for a hustler with a performance mindset who's obsessed with content that sells, experienced working with creators, and who thrives in a fast-paced, entrepreneurial environmen
t.
Ideal Candidate Prof
ileProven experience growing and driving significant results for TikTok s
hopProven experience leading performance-driven creator communities (ideally for TikTok Sh
op)Experience managing large-scale creator content pipelines (e.g., thousands of assets/mont
h).A strong creative strategist with a deep understanding of what makes TikTok Shop content conve
rt.Deep familiarity with TikTok Shop, its mechanics, and its creator ecosyst
em.Commercially focused and data-literate — understands GMV, ROAS, CPA, and how to optimise against th
em.Exceptional communicator and highly organised — comfortable briefing, motivating, and managing creators at sca
le.Fluency in Spanish is a massive p
lus
Responsibilities Break
down50% – Creator Community Building & Management: Scale and lead our TikTok Shop creator network. Launch challenges, foster engagement, and build daily relationships that drive high-quality cont
ent.30% – Creative Strategy & Briefing: Develop and refine performance-first creative briefs based on top-performing formats and trends across TikTok Shop and relevant chann
els.10% – Performance Analysis & Iteration: Use content, shop, and paid performance data to drive creative iteration and campaign improvem
ent.10% – Platform & Agency Oversight: Manage agency partners and collaborate with TikTok Shop and internal teams to enhance performa
nce.
Require
ments2+ years of experience building creator or customer communities with proven results (e.g., GMV, sa
les).1+ year of experience scaling TikTok Shop operations or directly driving measurable sales through the plat
form.Demonstrated ability to drive measurable sales through creative content — ideally for TikTok
Shop.Highly analytical and fluent in performance metrics and creator content
data.A strong creative strategist with the ability to identify top-performing content across our own, competitive, and adjacent categories — and scale those insights into briefs creators can exe
cute.Clear, confident communicator and strong collabor
ator.Fluency in Spanish would be an advan
tage.
Be
nefitsPrivate Health Care through Vi
talityGenerous Annual Leave - 28 days + public and bank ho
– Employee Assistance Pro
grammeRoyal London Pension Scheme – We offer a workplace pension scheme with one of the UK's leading providers of group pensions. With an employer contribution
of 5%Enhanced Maternity / Paternity / Adoption Leave – because time with new family members is impo
rtantNursery Salary Sacrifice
SchemeGenerous Learning and development budget – We always want you to keep lea
rning.Puppy Therapy – working in partnership with Paws in Work to provide a boost of oxytocin once a
year.Free breakfast, fruits and snacks – refuel and revitalise with free munchies in the o
ffice.Working Environment – dogs are we
lcomeLife Assurance – In the event of your death, while employed by us, your chosen beneficiaries will be provided with a tax-free lump sum equivalent of four times your basic s
alary.Discount Vouchers & Gym Memberships – get discounts at a whole range of retailers and gym memberships through our provider, We
llHub.Electric Vehicle Scheme – Employees sacrifice salary in return for a new electric car, typically saving 30-40% of costs through income and tax and national insu
rance.Give Back Day – An extra day off in the year to volunteer plus a £50 contribution to your chosen ch
arity.Health Cash Benefit – We offer the bronze package with enables you to claim a certain amount of cashback when you pay for something that is health-related, i.e
dental
Diversity & Inclusion St
atementPetLab Co. is an equal opportunity employer that is committed to diversity and inclusion. We encourage all applications irrespective of gender, race, sexual orientation, religion, age, nationality, marital status, and disability. We believe that diversity is at the heart of innovation, and we welcome passionate candidates from all backgrounds. Come join the family and see for yo
urself